MICE for Suppliers: Reviews on MICE.com

Gathering customer insight does not require huge amounts of financial and human resources. Surveys can be valuable but only provide a controlled short-sighted perspective on customer satisfaction.

The best way to increase profitability, improve services and save on marketing costs is through customer reviews. Reviews are simply the most efficient, effective and most intuitive way to collect and measure customer feedback which provides real-time feedback on how you’re performing and the opportunity to improve products and services.

On MICE.com users may submit reviews on supplier products and services rating different aspects of service provided by the supplier. Any user can view reviews submitted by another user.

Keep in mind that MICE.com users are industry professionals looking to establish themselves as experts as well as provide helpful knowledge to the community. To keep the review process balanced the reviewer’s image, name and link back to their MICE.com profile will be listed with the review.

When a customer writes a review they serve as a reference. Customer reviews should be seen as an operating management tool for what you’re doing right and what can be improved. A customer’s willingness to recommend your products and services to others is a direct result from how well they were treated. Customer service ranks as the number one reason why a customer would recommend or not recommend a company.

“True loyalty clearly affects profitability.” Frederick F. Reichheld a Boston-based director emeritus at Bain & Company, and the author of Loyalty Rules! (Harvard Business School Press, 2001). By inviting your existing customers to follow your listing and write reviews on MICE you’re allowing loyal customers to advocate for your brand. Loyal customers will take the time to write up a review and share your listing with their business contacts. Your loyal base has already made the investment in your products and services and this is the best way to tell your brands story ultimately bringing in new customers at no charge to your business.

You’ll especially want to be sure to invite buyers that have stuck with you because you’ve treated them well and have provided great value even when slightly higher than your competitors. While regular customers may not tend to be always profitable loyalty to you reduces your acquisition expenses.

A good way to measure your customer’s loyalty is to over time match reviews to their actual behavior through repeat purchases and referral patterns. As their budgets grow truly loyal customers will buy more over time.

Customers want to be heard and can do so by providing detailed feedback and open-ended comments explaining why they gave their rating. Why would you want this information public you ask? This is treasure trove for your company and how you can convert a passively satisfied customer into a promoter simply through your response.

Companies should be timely to feedback following up with an immediate response. Reviews can provide insight to a problem such a service quality from the customer’s perspective. You can utilize this feedback to identify the root cause of a problem and get it resolved.

Start by responding to all reviews. Show compassion and that you understand the customer’s point of view. Uncover any unaddressed issues then work through each issue until you’ve been able to resolve their concerns.

Then take this useful information and funnel the issues directly to front-line employees and managers implementing any necessary changes. Share your net-promoter number throughout your organization.

Taking all of these steps will increase the number of your promoters and turn passively satisfied customers into advocates, which is the only path to profitable growth.

Suppliers will be provided the ability to respond and are encouraged to comment on user reviews. In the event a supplier deems a review inaccurate, MICE.com will require follow up from the user. If a user abuses the reviewing process, they will lose the privilege to post reviews. Additionally, our review policy states that there will be no anonymous reviews and suppliers are forbidden from posting self-reviews.

Suppliers aiming to achieve first-class service and boost group business that is sustainable and profitable while gaining loyalty among new and existing customer’s begins with creating your company listing and inviting your loyal base to review your products and services on MICE.com.

When your loyal customers write reviews they will indicate that they have received good value and recommend your products and services. Simply put, suppliers with the highest net-promoter scores will attract the most new buyers. Be a leader in the industry by intensely building your customer relationships through MICE.com.

Information and source provided by Frederick F. Reichheld, Harvard Business Review

MICE the perfect mashup for Hotel Meetings, Incentives, Conferences and Exhibitions

Here is a write up on MICE by blogger Are Morch


MICE is the perfect mashup between online and offline events. This is the glue that will connect the Hospitality Industry with business professionals.

The MICE network is build up three key pillars:

1. Get Connected
The key is here to introduce your Hospitality Brand to key business influencers and thought leaders. MICE allows you to cut out the middleman. And focus on the reference points that will add value to everyone involved in the process. This is the perfect tool for meeting and travel professional.

MICE Screen Shot

2. List Your Company
Put your Hospitality brand in front of movers and shakers on MICE. The principles here follow standard Social Media Strategies.

a. Establish a Company Presence with a strong profile that represent your brand values
b. Build a Following
c. Engage Followers
d. Join relevant Groups
e. Convert your Online Community into Offline Events participants

Get Listed

3. Be a Thought Leader

Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. They create a dedicated group of friends, fans and followers to help them replicate and scale those ideas into sustainable change not just in one company but in an industry, niche or across an entire ecosystem.

MICE allows you to set yourself and your Hotel apart from the crowd. Share your information with other MICE professionals. Write supplier reviews. Share industry news, and establish yourself as an Industry Expert.
Make sure you check out, and join MICE for Free Today!

Are you a thought leader?

A thought leader is someone generally viewed as the most respected person in a particular field or on a specific topic. These people are typically the go to person or firm for advice or assistance. They are often rewarded with speaking invitations, new business opportunities and most importantly, greater exposure for themselves and their businesses.

Everyone is a thought leader. To become one, you must start be getting up on your soap box and screaming out about the topics you are most passionate about. Make a list of the product, processes and people that help you succeed.

In the travel and meeting world a thought leader is someone who has a thorough knowledge on product, process and people. Many people throw up a blog on their website. This is a good start; however with virtually millions of blogs in existence, it is hard if not impossible to get noticed. The most successful leaders connect with other influencers that can effectively help spread their message.

Mice.com provides you the opportunity become a thought leader in the meetings, incentives, conferences, and expositions marketplace. Your reviews will immediately be seen by all of your connections and the followers of the supplier you reviewed. In the future, people researching venues and services will see and read your reviews. As they like your reviews, their connections will be exposed as well. The more you are seen and read the more you will be viewed as a “Thought Leader”.

Share your experiences. Did you put on a great event at a resort? Share it. Others will read it and come to you for advice. Let people know what works and what doesn’t work at a particular hotel, what DMC do you work with and why? Did the Convention and Visitors Bureau help make your conference or exhibition a big success?

Start with a review. Focus on the topics you know best. Provide content that others will find helpful when planning their next meeting or event. It is always easier to write a review when your experience was over the top positive. Writing a review when your experience was negative is a little more difficult. Focus on being objective and professional. Outline what your clients expectations were and how they were met. Allow others to form their own opinions on the product.

Share information, photos, web and video links, thoughts and ideas, interests and activities, or advice and needs on your activity feed. Create or join a Group and start a discussion on an industry trend or topic. Contribute your expertise on business challenges and support your peers needing assistance with and planning MICE meetings and travel. Provide feedback on emerging meeting technologies, business challenges, destinations, services and more.

Share and collaborate with like-minded professionals with interests similar to yours. This is the best way to forge relationships and be noticed by contacts seeking business. Give knowledge that will show others you are a resourceful and helpful professional. The more you ask, answer, interact, and review suppliers the higher your credibility factor increases.

Featured Thought Leaders

MICE will be forming and featuring a select group of Thought Leaders. Featured Thought Leaders will have been recognized by their contributions to the industry and are best at what they do.

Gain insights from the MICE industry’s top Thought Leaders. Featured Thought Leaders will share their knowledge, and discuss the newest trends and topics. To follow Thought Leaders go to the Chatter page and click the + icon on the upper right corner. Their updates will appear in your feed.

Featured Thought Leader status can also be achieved as outlined below.

Achieve Thought Leader status.

Planner levels of Thought Leadership

  1. Certified MICER: Must write 5 supplier reviews
  2. Thought Leader:  Must be connected to 300+ MICERS, have written 10 reviews in addition to sharing, commenting and chattering on a weekly basis.
  3. Featured Thought Leader:  You’re a MICE superstar! Must be connected to 500+ MICERS, manage a discussion group and lead a MICE chapter in your local area in addition to consistently sharing, commenting, writing reviews, chattering and mentoring MICERS.

Suppliers with a robust knowledge base can become opinion leaders. You must upgrade your listing to raise awareness of your company.

Supplier levels of Thought Leadership

  1. Become MICER Certified: Must receive 5 MICER reviews
  2. Thought Leader:  Must be connected to 300+ MICERS, responding to reviews in addition to sharing, commenting and chattering on a weekly basis.
  3. Featured Thought Leader:  You’re a MICE superstar! Must be connected to 500+ MICERS, manage a discussion group and lead a MICE chapter in your local area in addition to consistently sharing, commenting, chattering and mentoring MICERS.


Are you using your net promoters?

The net promoter score has become the gold standard for measuring customer satisfaction. Promoters are loyal enthusiastic customers who will keep buying and refer others, fueling growth. We typically keep these customers a secret out of fear that our competition may find out who they are and attempt to steal them away. In actuality, these customers are our ticket to growth.

10 years ago we lost an employee who left for promises of rosier pastures with the competition. Indifferent to their non-compete agreement, their first step was to start contacting our strongest accounts. What we quickly learned, was these accounts were our biggest fans, our biggest promoters. We learned that our customer service was the representation of our company as a whole and not any one individual. The few accounts that did leave, returned a year later more loyal than ever.

What does this mean for you? Your clients are your biggest promoters and you should not be afraid to expose them to the market and potentially your competition. Chances are your competition already knows who they are.

Encourage your customers to provide reviews and testimonials for your product or service. Their colleagues will listen to them, they will bolster their credibility as a thought leader and in the end; you will both gain great exposure and increase your sales.

Mice.com provides the perfect platform for you to increase exposure for your product and the services you provide to the meetings, incentives, conferences, and expositions markets. Start by inviting your clients to follow you on Mice.com.

Once they do, thank them and encourage them to write a review. With each review, potential buyers will get a clear picture of the services you provide. You will gain exposure to the reviewer’s colleagues on Mice.com as well. Followers will stay updated any news you relate to the market. Every time someone likes your content or reviews, you will be exposed to a whole new set of connections.