A thought leader is someone generally viewed as the most respected person in a particular field or on a specific topic. These people are typically the go to person or firm for advice or assistance. They are often rewarded with speaking invitations, new business opportunities and most importantly, greater exposure for themselves and their businesses.
Everyone is a thought leader. To become one, you must start be getting up on your soap box and screaming out about the topics you are most passionate about. Make a list of the product, processes and people that help you succeed.
In the travel and meeting world a thought leader is someone who has a thorough knowledge on product, process and people. Many people throw up a blog on their website. This is a good start; however with virtually millions of blogs in existence, it is hard if not impossible to get noticed. The most successful leaders connect with other influencers that can effectively help spread their message.
Mice.com provides you the opportunity become a thought leader in the meetings, incentives, conferences, and expositions marketplace. Your reviews will immediately be seen by all of your connections and the followers of the supplier you reviewed. In the future, people researching venues and services will see and read your reviews. As they like your reviews, their connections will be exposed as well. The more you are seen and read the more you will be viewed as a “Thought Leader”.
Share your experiences. Did you put on a great event at a resort? Share it. Others will read it and come to you for advice. Let people know what works and what doesn’t work at a particular hotel, what DMC do you work with and why? Did the Convention and Visitors Bureau help make your conference or exhibition a big success?
Start with a review. Focus on the topics you know best. Provide content that others will find helpful when planning their next meeting or event. It is always easier to write a review when your experience was over the top positive. Writing a review when your experience was negative is a little more difficult. Focus on being objective and professional. Outline what your clients expectations were and how they were met. Allow others to form their own opinions on the product.
Share information, photos, web and video links, thoughts and ideas, interests and activities, or advice and needs on your activity feed. Create or join a Group and start a discussion on an industry trend or topic. Contribute your expertise on business challenges and support your peers needing assistance with and planning MICE meetings and travel. Provide feedback on emerging meeting technologies, business challenges, destinations, services and more.
Share and collaborate with like-minded professionals with interests similar to yours. This is the best way to forge relationships and be noticed by contacts seeking business. Give knowledge that will show others you are a resourceful and helpful professional. The more you ask, answer, interact, and review suppliers the higher your credibility factor increases.
Featured Thought Leaders
MICE will be forming and featuring a select group of Thought Leaders. Featured Thought Leaders will have been recognized by their contributions to the industry and are best at what they do.
Gain insights from the MICE industry’s top Thought Leaders. Featured Thought Leaders will share their knowledge, and discuss the newest trends and topics. To follow Thought Leaders go to the Chatter page and click the + icon on the upper right corner. Their updates will appear in your feed.
Featured Thought Leader status can also be achieved as outlined below.
Achieve Thought Leader status.
Planner levels of Thought Leadership
- Certified MICER: Must write 5 supplier reviews
- Thought Leader: Must be connected to 300+ MICERS, have written 10 reviews in addition to sharing, commenting and chattering on a weekly basis.
- Featured Thought Leader: You’re a MICE superstar! Must be connected to 500+ MICERS, manage a discussion group and lead a MICE chapter in your local area in addition to consistently sharing, commenting, writing reviews, chattering and mentoring MICERS.
Suppliers with a robust knowledge base can become opinion leaders. You must upgrade your listing to raise awareness of your company.
Supplier levels of Thought Leadership
- Become MICER Certified: Must receive 5 MICER reviews
- Thought Leader: Must be connected to 300+ MICERS, responding to reviews in addition to sharing, commenting and chattering on a weekly basis.
- Featured Thought Leader: You’re a MICE superstar! Must be connected to 500+ MICERS, manage a discussion group and lead a MICE chapter in your local area in addition to consistently sharing, commenting, chattering and mentoring MICERS.