The net promoter score has become the gold standard for measuring customer satisfaction. Promoters are loyal enthusiastic customers who will keep buying and refer others, fueling growth. We typically keep these customers a secret out of fear that our competition may find out who they are and attempt to steal them away. In actuality, these customers are our ticket to growth.
10 years ago we lost an employee who left for promises of rosier pastures with the competition. Indifferent to their non-compete agreement, their first step was to start contacting our strongest accounts. What we quickly learned, was these accounts were our biggest fans, our biggest promoters. We learned that our customer service was the representation of our company as a whole and not any one individual. The few accounts that did leave, returned a year later more loyal than ever.
What does this mean for you? Your clients are your biggest promoters and you should not be afraid to expose them to the market and potentially your competition. Chances are your competition already knows who they are.
Encourage your customers to provide reviews and testimonials for your product or service. Their colleagues will listen to them, they will bolster their credibility as a thought leader and in the end; you will both gain great exposure and increase your sales.
Mice.com provides the perfect platform for you to increase exposure for your product and the services you provide to the meetings, incentives, conferences, and expositions markets. Start by inviting your clients to follow you on Mice.com.
Once they do, thank them and encourage them to write a review. With each review, potential buyers will get a clear picture of the services you provide. You will gain exposure to the reviewer’s colleagues on Mice.com as well. Followers will stay updated any news you relate to the market. Every time someone likes your content or reviews, you will be exposed to a whole new set of connections.