MICE 101

Introduction to MICE

Everything You Need to Know About MICE

MICE 101

What is the definition of MICE?

MICE” also known as the Meetings Industry stands for: Meetings, Incentives, Conferences and Exhibitions. Sometimes the “C” and “E” can refer to Conventions and Events.

IAPCO (the International Association of Professional Congress Organizers) publishes a book called “Meetings Industry Terminology” which functions as a dictionary for the meetings industry. These are the definitions as put out by IAPCO:

Meeting – general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Frequency: can be on an ad hoc basis or according to a set pattern, as for instance annual general meetings, committee meetings, etc.

Incentive – meeting event as part of a programme which is offered to its participants to reward a previous performance.

Conference – participatory meeting designed for discussion, fact-finding, problem solving and consultation. As compared with a congress, a conference is normally smaller in scale and more select in character – features which tend to facilitate the exchange of information. The term “conference” carries no special connotation as to frequency. Though not inherently limited in time, conferences are usually of limited duration with specific objectives.

Exhibition – Events at which products and services are displayed.

Source: http://mice-contact.com/definition-of-mice.html

Why did we go with MICE as opposed to the Meetings Industry?
This article is a little racy but gives a good explanation as to why MICE has been resurrected.

MICE Industry Resources

Cornell University has put together a list of key resources for the MICE industry.

Meetings, Incentives, Conventions, Events (MICE) Industry Guide

As a large and diverse industry sector with only limited formal structure the Meetings Industry has not had a single unifying statement to define its parameters, set out its operating principles and advance a value proposition. The result has been an ongoing challenge around articulating what the industry does, believes and offers as benefits to the global community.

The following statement was developed to address this need and create a working high-level definition as a point of reference for both members of the industry and those with whom we interact. It has been created in consultation with and the benefit of input from all Council members, and while it may be expected to evolve over time, it represents a working definition on which members of the industry have reached agreement.

The Meetings Industry: Statement of Principles and Value Proposition

This report published by the World Tourism Organization (UNWTO) explores the scope, impact, as well as the opportunities for economic growth and development of the meetings industry.

Global Report on the Meetings Industry

Meetings Outlook is future-focused data that will help you identify new trends and innovations on the horizon—allowing you to budget and plan accordingly and ensuring you have a strong foundation for building sound strategies that keep your business on the path to success. Meetings Outlook is developed by MPI in partnership with VISIT DENVER and supported in partnership with IMEX Group.

Meetings Outlook

So that brings us to What is MICE.com?


MICE.com is an online community for MICE meeting and travel professionals.

To learn more click Why MICE.

Who is on MICE.com?

This is your community and we are always open to suggestions. If you have any ideas or wish to share your feedback please contact Michael at michael@mice.com.

Join now www.mice.com.