MICE Education

Education in the MICE Industry

The MICE industry also referred to as the Meetings Industry is a mighty and vital business sector which produces millions of jobs, generates billions in revenue and contributes to economic growth. The Meetings Mean Business Coalition stated that “According to a recent study by PwC, the meetings industry contributed more than $280 billion to the national economy and put another $88 billion back into the economy through federal, state and local taxes in 2012.”

Education, continuing training and networking is key to professional growth within the MICE industry. Dr. Erinn Tucker, Assistant Professor in the School of Tourism and Hospitality Management (STHM) at Temple University teaches a newly designed MICE course and has taught various MICE related courses in hospitality programs in the US and internationally including protocol, risk management and meeting planning. STHM has the award winning Event Leadership Executive Certificate program designed for working professionals to gain continuing education.

Dr. Tucker worked in the industry for 10 years before transitioning into academia. Her best advice for those beginning and continuing their journey in the MICE industry is to treat the industry as the business it is. The ability to use events to achieve the business objectives is crucial to being successful in this industry.

Generally people think of meetings as less exciting and not fulfilling in the realm of creative. By the contrary, the meeting professional must produce any and all events for the organization so they have to know everything about the corporation, association or agency, in addition to the audience.

There was a time where event pros were viewed as support staff, now they are a part of the strategic planning and delivery of the organizations objectives. They have to work with executives, public relations, legal, and have a clear measurement of ROI. Therefore, the event pro’s oral, written and appearance must communicate professionalism.


In this post we cover three ways to receive and further education, training, and knowledge in the MICE industry. First up are Programs and Coursework in the MICE industry. Second is MICE continuing education and last is training and education at industry events.

Programs and Coursework in the MICE Industry

For those starting to pursue education in MICE industry here are some links which indicate the best programs in the United States.

The 20 Best Hospitality Programs in the United States

The 20 Best Tourism Degree Programs

Hospitality & Tourism Degrees and 25 Notable Online Programs

American Hospitality Academy Online Certificate Programs


MICE Continuing Education: Accreditation and Certifications

The MICE industry has established numerous certifications and designations to assist MICE professionals in successfully acquiring skills and knowledge to effectively perform in their chosen field.

Below are some of the main hospitality, meetings and event industry designations:

Full list of Meetings/Events Industry Accreditation

The following is guide was developed for association and meeting professionals seeking a resource that can direct them to the right certification or certificate program based on years of experience, core skill set and career progression.

Guide to Association and Meeting Industry Certifications

Additional Resources

MPI Academy

MPI Academy logo

Expand Your Knowledge and Enhance Your Career

With hundreds of hours free to MPI members, this is your one-stop shop for meeting and event industry skill training, CE credits and certificate courses. Featuring live and on-demand instructor-led courses and webinars, it’s the perfect resource for the job you have-or the job you want.

On-Demand Education. Earn Professional Certificates Online · Gain Clock Hours · Purchase Virtual Event Passes · CMP Library · Instructor-led Trainings.

MICE Knowledge

Rob Davidson’s MICE Knowledge provides research and consultancy services for the Meetings, Incentive Travel, Conferences and Events industries.


MICE Education at Trade Shows and Events

The industry hosts a variety of trade shows and events. Here are 8 can’t miss opportunities for education. You can follow these events on www.mice.com.

1. ASAE Annual Meeting & Exposition

Innovative learning formats and engaging spaces that foster knowledge exchanges allow you to align your own education to your personal learning level, need, and interests. As you design your own education experience with your professional objectives in mind, you will be able challenge yourself to explore new formats and find fun in your learning.

2. DMAI Annual Convention

As the premier event for destination marketing and management professionals, DMAI’s 2017 Annual Convention provides a unique opportunity for professionals to connect with and learn from peers and thought leaders from inside and outside the industry.

Montreal is the host city for the 2017 Annual Convention.  All programming for the convention will be held at Palais Des Congress de Montreal, located at the north end of Old Montreal in Montreal’s borough of Ville-Marie.  In 2017, DMAI will continue the promise to educate, inspire and create while in Montreal, Canada, as they celebrate their 375th anniversary of this historic city.

DMAI’s Annual Convention provides:
An exclusive opportunity to connect peers and thought leaders from inside and outside the industry.
An integrated approach to learning regardless of your budget size or discipline focus.
Recognition for our leaders and their accomplishments on behalf of the industry.
Relationship-based exchanges among industry providers and DMOs.
Diversity of thought by assembling the best minds in local insight and global expertise.

3. Meet Exchange

MEET National is a dynamic conference and trade show offering a fresh, invigorating vision for meeting and event planners eager to meet with new suppliers and increase their certification. It is the preeminent event for government, association, corporate and independent planners, and offers the most robust two days of education, networking and opportunity!  This newly revamped event is the only DC event offering one-to-one pre-scheduled appointments, impromptu meetings on the open show floor, and a comprehensive conference programmed in partnership with MPI, SGMP, CIC, IAEE, and DMAI.  Attendees click here to learn more.

Plus exhibitors may attend any conference sessions at no additional charge for added value learning and networking opportunities! Exhibitors click here to learn more or download a prospectus here.

4. IMEX

Keen insights, intelligent solutions and clever initiatives—IMEX America education is all this and much more. The pace is fast and the options are plentiful, yet it’s easy to zoom in on the education you need and the topics you find compelling. This is your opportunity to gain from the best minds in the business, advance your knowledge and profit from up-to-the-minute trends and technologies from experts who have sharp instincts about what’s coming in the future.

In October you can learn from industry innovators and spark your imagination. Choose from hundreds of lively learning sessions and seminars throughout the trade show, all at no cost to you.

This is a show jam-packed with groundbreaking education opportunities. Most events are free and you do not need to preregister—simply show up on time on the day.

5. IBTM Events

ibtm events are trusted by buyers and suppliers to deliver the highest quality knowledge. Whether you are attending our global event, ibtm world, or one of our regional events, enjoy the original and inspirational ibtm knowledge sessions that will connect you with industry experts to help you grow in your profession and build your business.

6. MPI WEC

Stop planning meetings. Start designing experiences.

The very core of what you do is changing, and the change is clear: people don’t want to attend meetings or events. They want to have experiences. MPI’s #WEC17 in Las Vegas will offer diverse and dynamic education that will show you how to design unique, unforgettable experiences that capture the imaginations of diverse audiences and rally them to connect, learn and interact.

Join more than 2,000 global event professionals and learn what’s trending, what’s changing and what you need to do to keep up with both.

7. PCMA Convening Leaders

The definitive annual event for the business events industry.

Get the insight you need to develop winning business strategies and benefit from unique learning experiences – filled with inspirational presentations, real-world case studies, peer exchange and access to leading solution providers. Understand how audience behaviors are evolving and where design and collaboration intersect. Be ready for the next big adult learning shift and today’s fast-moving participant expectations. Learn how you can pivot now to maximize your opportunities.

8. SITE + MPI Global Forum

What happens when SITE Global Conference and MPI join forces to energize the industry in Rome, Italy?

Powerful collaboration.

SITE is excited to partner with Meeting Professionals International (MPI) to bring you SITE + MPI Global Forum. This event will gather the best and the brightest across the meetings and incentive travel industries to power expanded connections, education and destination exploration.

SITE + MPI Global Forum will offer joint sessions and events to increase networking and ROI for attendees. Additionally, there will be an incentive travel education track and a meetings management education track with robust content for each industry.