MICE Education January 2017

January 2017 MICE Educational Opportunities

MICE.com has compiled a collective list of professional development and educational opportunities from all sectors of the Meetings Industry for the month of January 2017 to include webinars, courses, training sessions and events.

January 2017


1/8-11/2017

Event

PCMA Convening Leaders 2017
Austin, Texas

2017 CL

The definitive annual event for the business events industry.

Get the insight you need to develop winning business strategies and benefit from unique learning experiences – filled with inspirational presentations, real-world case studies, peer exchange and access to leading solution providers. Understand how audience behaviors are evolving and where design and collaboration intersect. Be ready for the next big adult learning shift and today’s fast-moving participant expectations. Learn how you can pivot now to maximize your opportunities.

Register


1/11/2017

Webinar

2 PM ET

The New World of Negotiations

The dynamics of negotiation are changing in today’s digital, often impersonal business world, and the demands on planners and suppliers increasingly are cost-driven. Today’s negotiations include internet/bandwidth, virtual meetings, security and other factors well beyond the basics of dates, rates and block.

Register


1/17/2017

Webinar

12 PM EST

CMP Recertification Information Webinar

The New World of Negotiations

Learn how to recertify your CMP with the all online system.

Earn one (1) CE at the completion of this event as part of the CMP Preferred Provider Program.

Register


1/17/2017

Webinar

11 AM PDT

What’s on the Meetings Horizon

Whats on the horizon

Start the new year off right! Find out what meeting planners can expect from the industry in 2017. Learn how you can prepare for upcoming trends in meetings and events.

About: David Epstein is the Content Marketing Manager at Bizzabo. Launched in July 2012, Bizzabo is the world’s first event success platform. It helps organizers create successful events by empowering them to build amazing websites, sell tickets, grow communities, go mobile and maximize event experiences – using a beautiful, user-friendly platform.

Register


1/25/2017

Webinar

1 PM EST

Meeting Technology Trends for 2017

Educational Measures

Presenter: Marc Crawford and John Santaferraro

Technology will be the source of great success or a complete disappointment in 2017. With a multiplicity of app opportunities before every meeting planner, selecting and implementing the right tech will make all the difference. Join seasoned meeting veteran, Marc Crawford and data and analytics expert, John Santaferraro, to map out clear direction for meeting technology and analytics in the coming year.

You’ll learn the following:

• Which meeting technology will deliver the greatest return on your investment
• Why the data created by meeting engagement is more valuable than the app itself
• How to extract value from every click and comment captured in your conference
• What to expect from new meeting technology in the coming year

Register


1/25/2017

Webinar

1 PM EST

Meeting Budget and Cost-Savings Strategies

Presenter: Robyn Mietkiewicz

After weathering the Great Recession and the resulting seller’s market, meeting planners are charged with measuring the results of their meetings and delivering on objectives while cutting costs. And although Strategic Meetings Management delivers an umbrella of measurable ROI benefits, cost savings remains a high priority for corporate and association planning teams.

Join Meetings Today and Robyn Mietkiewicz, senior director of Global Meeting Management at Meeting Sites Resource for this one-hour webinar in which we will review specific methods to generate real cost savings, including metrics to define and measure results to deliver to organizational stakeholders.

By attending this webinar, attendees will learn the following:

  • How to understand industry issues and trends that impact value-based negotiations
  • How to review key cost-savings strategies, including room rates, concessions, F&B and audiovisual and Internet/technology support services
  • How to develop methods to create value formulas and metrics to define, measure and report success
  • How to communicate real meeting value to senior managers and stakeholders
  • Know the five key steps to assure measurable cost savings and ROI

Register


1/31/2017

Webinar

2 PM EST

What’s Trending Now! Session 1: Be a Productivity Superhero

What's Trending Now

Moderator
Sue Pelletier, Content Director, MeetingsNet

Speaker
Neen James, keynote speaker, author, and productivity and attention expert

Meeting planning is a demanding career—it seems like there are never enough hours in the day. Are you burning the midnight oil most nights? Do your friends and family forget what you look like? Life doesn’t have to be this way!

Productivity and attention expert Neen James has developed ways to beat the clock and get it all done. Earn one-half clock hour toward your Certified Meeting Professional designation while you learn how to manage your time and focus your attention to get the results you need without working yourself to the bone!

During this webinar, you’ll:

  • Learn how to single-task—and why you should
  • Improve your focus and push through clutter to what really matters
  • Work more effectively, authentically, and efficiently

Register


Looking Ahead

 


2/2-3/2017

Workshop

Amsterdam Power of Participation Workshop
RAI Amsterdam, The Netherlands

Amsterdam-2-2017-640x200

For over 25 years, international conference and participation expert Adrian Segar has been designing and facilitating Conferences That Work: successful, innovative, highly interactive, participant-driven events that leverage attendees’ expertise and experience to create just the conference that participants want and need. Now Adrian brings his expertise to Europe for this 1½ day workshop, a unique opportunity for you to:

– learn how to make your conferences and conference sessions far more engaging and effective;
– gain powerful meeting design insights; and
– significantly increase participation and satisfaction at your sessions and events.

The workshop format focuses on active learning through direct experience of a multitude of participatory meeting techniques. Adrian will use cycles of technique experiences followed by debriefs, interspersed with short “theory bites” that cover important background knowledge and concepts. Techniques will be introduced in approximately the order they might appear during a typical participation-rich event. The syllabus below gives more detail on what will be covered.

cycle-freeze-frame-640x360

Register


2/27-4/5/2017

Course

MEETINGS, INCENTIVES, CONFERENCES, AND EXHIBITIONS (MICE) MANAGEMENT
NYU School of Professional Studies

According to the Convention Industry Council, of the 1.83 million meetings held in 2012, approximately 88 percent were classified as being corporate, convention, trade show, or incentive in nature. Given the significant economic impact of meetings, incentives, conferences, and exhibitions (MICE), it is no surprise that more hospitality and events professionals are focusing on this important segment of the tourism industry. This course provides an introduction to the inherent opportunities and challenges within specialized MICE planning; an understanding of the economic value these groups represent; and the knowledge and skills that are required to develop a MICE business strategy, including how to attract new business and how to keep it once you have it. Learn how client goals, resources, and challenges are unique to each type of event, and gain knowledge to expertly navigate the complicated road of supplier engagement and risk management.

YOU’LL WALK AWAY WITH

∙ Effective sales strategies to attract clients
∙ The knowledge to select and evaluate appropriate venues

IDEAL FOR

∙ Hotel sales and event managers
∙ Conference center and other event venue operators

Anyone who enrolls in a meeting, conference, or events management-related course will be eligible to join Meeting Professionals International (MPI) at the discounted student rate. This membership provides exceptional opportunities to enhance your education by attending exclusive panels, lectures, and industry networking events. For more information, email tisch.center@nyu.edu or call 212-998-9100.

Prerequisites

Students should be familiar with event management through industry experience or completion of the Introduction to Event Management/TCCE1-CE9563 course or Professional Diploma in Meeting and Convention Management

Continuing Education Units (CEU)

3.5

Register


If you are hosting a professional development webinar, course, training session or event educating MICE professionals contact Michael Mayhew at michael@mice.com. Please send any links along with a brief description.

MICE for Apps

MICE for Event Mobile Apps

MICE.com is an industry specific worldwide network for planners, suppliers and MICE professionals from all sectors of the Meetings Industry. By providing all social media methods of communication our exclusive users exchange knowledge, ideas, experiences and best practices.

Users instantly receive updates from connections, brands, events and publication they follow. MICE.com organizes all of this great information and methods of communication — on one website.

Similar to what happens at a trade show users stay in touch with contacts, make new connections, strengthen existing relationships, find and share supplier reviews, engage in worldwide discussion and networking groups, and shortly send and receive RFPs. This cycles year-round 24/7.

Why Make MICE.com your Social Media Marketing Partner?  

MICE.com is a direct marketing channel for you to increase your visibility to new clients. Reference MICE for Suppliers to see the benefits for suppliers.

We are working to foster cross-collaboration among planners, suppliers, media and publications, trade shows and events, associations and groups as well as educators bringing all of these sectors onto one platform. See our Blog post “MICE.com The Voice for the Meetings Industry.”

MICE will work to support and grow your business by giving you unlimited access to connect with planners by providing a space to build relationships with existing and potential customers. MICERS benefit by being exposed to and informed to the best the industry has to offer.


It’s likely we may have created your company listing for you. To access your listing simply create a personal account using your company email. Once you’ve completed your personal profile check the My Listings tab to see if you’re already an admin. If you don’t see your company under the My Listings tab you’ll want to send us a quick heads up at info@mice.com so we can add you as an admin to your listing.

If your company is not already listed please feel free to create your listing or if you prefer we can create the listing for you then add you as the admin. To create your company listing sign up for a personal account selecting your user type as supplier. Once you’ve completed your personal profile go to the My Listings tab and select + Create a Supplier. If you would like us to create your listing for you please contact Michael Mayhew @ (410) 995-8482 or michael@mice.com.

In all cases you’ll want to reach out so we can send you a guide plus tips on how to best navigate and promote your listing on MICE.


Deliverables

What MICE.com offers our App partners

Get introduced to planners and suppliers through

  • A free Preferred listing with ability to post updates to, direct message and track page visitors.
  • Reach new planners that signs up on MICE as the suggested App in our Welcome series.

* The duration for the free listing and suggested App will be until we reach 20,000 users. At that time the partnership will be re-examined.

Additional benefits include

  • Official partnership announcement and special introduction to your company with logo and link to your MICE listing in our newsletter which reaches over 23,000+ Meetings Industry professionals
  • Mention of partnership on our social media pages
  • Logo placement with hyperlink on partners page (currently under development)
  • Your followers amplify your brand with every interaction

How you are found on MICE

  • Search engine results
  • Search on MICE.com
  • Listing
  • MICE.com newsletter
  • Building a following
  • Post updates
  • Suggested App in Welcome series
  • Amplification 
Preferred listing benefits
  1. MICE.com is a social media channel and lead generation platform for you to promote and market your company as well as communicate and engage with followers, potential customers and the MICE Network.
  2. Ability to login as your company to post, comment on and like activity in the MICE Network as your company.
  3. Post unlimited updates such as: Company details and information, current activities, documents, press releases, photos in addition to web and video links.
  4. Link to your website from your listing.
  5. Display key contacts which links to your personal profiles on MICE.
  6. View full page statistics including who has visited your page.
  7. Ability to import and invite your existing contacts to follow your MICE listing.
  8. Sharing and amplification tools for your followers to recruit new customers
  9. Receive and respond to reviews.
  10. Generate leads, renewals and referrals.

Here are some suggested options on how you can help us grow MICE.com 

  • Share planner and supplier email contact database
  • Add the MICE.com logo with hyperlink on your company web site
  • Invite your clients to follow your listing on MICE.com
  • Add a thumbnail of MICE’s logo on your social media icons tray which links to your listing on MICE.com
  • Mention MICE.com in your newsletter or email blast
  • Mention MICE on your social media pages
  • Mention your MICE.com listing on your Blog
  • Issue joint press release on partnership

Work with your event clients in the MICE industry to

  • Include a link to MICE on their registration sign up page
  • Use MICE.com as their community/connection piece in event app for attendees to connect with each other or include MICE.com as a social media option enabling to add their MICE.com profile url
  • Add ability for exhibitors to link to their MICE.com listings under contact this exhibitor option

Benefits to your event client’s attendees

  • Attendees can connect with one another on MICE.com
  • We provide an interactive listing for attendees to follow, receive updates and gather to collaborate
  • Suppliers can link to their listings on MICE.com
  • Attendees can use MICE to promote the event to recruit new attendees
  • Attendees can display their attendance on their profiles and company listings
  • Attendees can share their networking successes, learning experiences, opinions on the destination and overall thoughts as well as post event photos and videos

For more information please contact Michael Mayhew at (410) 995-8482 or michael@mice.com.

Social Media Marketing on MICE.com

Social Media Marketing on MICE.com

The benefits of social media marketing on MICE.com

Social Media Marketing on MICE.coom

Social media marketing is an essential tool for reaching and engaging with customers. Successful social media marketing is understanding where your customers are and engaging them through your presence on MICE.com.

The benefits of social media marketing

  • Community, connection and conversation
  • Brand awareness
  • Referrals and word-of-mouth advertising by connected users
  • Customer engagement
  • Building loyalty and trust
  • Real time with instant effects
  • Return on impressions
  • Thought leadership and opinions
  • People are willing to invest their time online
  • Environmentally friendly

 The advantages of MICE.com vs. mainstream social networks

Specifically created for Meetings Industry professionals MICE.com is an evolution in niche social media. We have blended the best elements from existing social networks and competitor sites into one unique platform.

Most people prefer to keep their personal social media accounts reserved for friends and family but not business. While LinkedIn may be great for connecting; mainstream social networks are also noisy, crowded and designed for every industry that exists.

While updates on Twitter and Facebook get lost in the sea of personal and unrelated content posting on MICE is targeted and specific to the meetings, incentives, conferences and exhibitions industry.  Users won’t have to sift through layers of useless information like on other networks. Searching for MICERS, suppliers and information on MICE is specific to the industry enabling targeted and quick results.

Social Marketing

Once you upgrade to a Preferred listing communication with the MICE Network is unlimited. You can login and post updates as your company to include: Web and video links, pictures and documents. Company posts link back to your web listing.

MICE.com serves as a social extension of your website that you control. You’ll want to make MICE the number one resource for committing your time and resources. Outperform your competitors by using MICE.com to market your products and services:

  1. Market your business
  2. Be found in search results
  3. Connect, share and collaborate with other MICE professionals
  4. Engage with your customers and openly communicate with MICERS 24/7
  5. Post unlimited updates to your followers and the entire MICE Network
  6. Receive and respond to reviews
  7. View and respond to Requests for Information and Requests for Proposals
  8. Explore planners
  9. Build a following
  10. Track your page visitors
  11. Join a local networking groups and connect offline through MICE to Meet You Events
  12. Be a Thought Leader
  13. List trade show and events your company is attending
  14. Generate new leads, referrals, repeat business and revenue

All levels of your business can use MICE.com:

Public Relations – you want to know and respond to what the public is saying about your services

Senior Level – you are an opinion leader with a robust knowledge base to share and raise awareness of your company

Marketing – you are looking for channels to build traffic back to your business

Lead Generation

A Preferred listing unlocks a series of features that puts your company in the spotlight. Explore leads from around the world or be introduced to new customers through your existing customers.

  • Be matched with leads based on their profile
  • Find leads using the Explore section
  • Research leads by viewing their detailed profiles
  • Encourage your loyal customers to post reviews
  • Post engaging content on your feed that your followers can share
  • Create and participate in group discussions
  • Engagement = Amplification (new eyes): Each interaction amplifies your brand into the feeds of potential customers

Engagement: Year-Round 24/7 Communication

Whether you’re continuing a conversation from a trade show or connecting with a user for the first time it’s important to know that your presence on MICE.com must consist of engagement. Social media marketing success is about engagement and participation.

You must also listen before engaging. This will allow you to position yourself as an expert. Establishing long-term relationships with customers is a two-way conversation. Unlike traditional media MICE.com is your outlet for year-round advertising.

Amplification

MICE.com has built amplification in to our platform. Amplification is triggered and automated word-of-mouth pushed to potential customers through your interactions with your followers. Your followers also serve as your recruiters and marketers. Any interaction your company has with a user is amplified into the feeds of their connections. In a matter of seconds hundreds of interconnected users can receive and share your content.

Social Proof

Social media is very influential in purchase decisions. Planners nowadays do their homework when searching for a destination and venue. They want to gather intelligence and know what to expect.

Get the social proof you need by inviting your connections to post reviews. See our Blog post on Are you using your Net Promoters?

Next to word-of-mouth reviews are the second most trusted form of advertising. Planners will always believe their peers over a sales representative, which is something you can use to your advantage. Get your loyal customers selling on your behalf. Go a step further by showcasing your clients’ events on your listing.

Support

Make MICE.com your number one social media outlet for building relationships and engaging with your customers as well as connecting and marketing to new clients.

Once you upgrade to a Preferred listing your account rep will send you a full strategy and complete guide with tips on how to maximize your exposure on MICE.com.

Partner with MICE.com

Make MICE.com your Social Media Marketing Partner

MICE.com is the Meeting Industry’s official Online Community. Utilize MICE.com as your Social Media Marketing Partner. 

We are working to build and secure partnerships with industry associations, industry trade show and events, media, bloggers and mobile event App companies. Click the category above that best fits your business to see the benefits.

MICE.com is another resource for you to expand your brand. At MICE we will work to support, grow and add to your business by giving you unlimited access to connect with our planners and suppliers by providing a space to build relationships with new and existing customers.

Additionally, our community will provide a wealth of data and information to use for research and reporting. Reach out to Michael Mayhew at michael@mice.com to discuss partnering with MICE.com.

Cross collaboration

We have put a lot of emphasis on unifying the industry. Instead of seeing our peers as competition we foster cross collaboration among planners, suppliers, trade shows and events, associations and groups, and educators. MICE.com brings all of these sectors of the industry onto one platform.

We encourage all users to promote their affiliations with associations and attendance at industry trade shows and events.

Industry influencers come together and communicate your message to MICE professionals and turn MICERS into your advocates. Top leaders and decision makers from the Joint Meetings Industry Council, the Meetings Mean Business coalition and Convention Industry Council should utilize MICE to communicate talking points for industry-wide messaging and directives.

Associations, media/publications and event organizers should take advantage of your free listings on MICE by communicating with your followers and the MICE Network.

See the benefits of social media marketing on MICE.com

Social Media Marketing on MICE.coom

 

December Education 2016

December 2016 MICE Educational Opportunities

MICE.com has compiled a collective list of professional development educational opportunities from all sectors of the Meetings Industry for the month of December 2016 to include webinars, courses, training sessions and events.

December 2016


12/13/2016

Webinar

11 AM America/Chicago

Bienvenido a Mexico: Meetings South of the Border

Your organization has been considering the option of holding meetings in Mexico, but you’re not sure why it makes a good business decision. Discover Mexico’s competitive advantages, tax incentives, overall connectivity, and business clusters by industry, and how they make the country an ideal partner for your meetings. Clear up some common misconceptions about the “language barrier” and more. Then, learn from several key regions (Los Cabos, Mexico City, Puerto Vallarta, Guadalajara and Monterrey) about hotel infrastructure, venues, air connectivity and leisure attractions.

Learner Outcomes:

∙ Learn about tax incentives, connectivity and business in Mexico.
∙ Clear up common misconceptions about meetings in Mexico.
∙ Discover several key regions and the options they provide for your meetings and events.

Register


12/14/2016

Webinar

12 PM EST

Monthly CMP Information Session – December 2016

Value of Certifications- Advance Your Career with the CMP

Are you ready to show your expertise as a meetings professional? There are many certifications out there. The Certified Meeting Professional (CMP) Program is designed to identify those who have mastered the knowledge and skills needed to be a successful meeting professional. In this session, you will learn what the CMP Program is, how to apply for the CMP exam, what the exam tests, and how earning the CMP designation will help advance your career and leverage your knowledge. Also learn about other CIC programs and initiatives. Have questions on recertifying your CMP? – This can help you too!

Earn one (1) CE at the completion of this event as part of the CMP Preferred Provider Program.

Register


12/14/2016

Webinar

1 PM EST

The “Internet of Things” and Its Impact on Meetings

From wearable technology to augmented reality, and from smart buildings to diagnostic tools that help make sense of vast new streams of data, the “Internet of things” (IOT) is transforming the way we plan, execute, measure and experience meetings and tradeshows.

Join Meetings Today and meetings industry tech guru Corbin Ball, who will turn his attention to one of the most revolutionary developments taking place around the world today. Ball will outline the latest products and current opportunities for venues, meeting planners and other suppliers, while also addressing the challenge to remain competitive over the coming decade as delegate expectations increase and as new developments disrupt current ways of doing business and managing events.

This session will provide practical advice on how to enhance your current business practices, as well as give you insights into the changes you’ll need to make in the near future to keep up with your competitors.

By attending this webinar, participants will:

  • Experience a range of IOT tools, including wearable and location-aware tools, beacon technology, virtual reality/augmented reality systems and much more
  • Learn best practices and case studies to get the most out of these tools
  • Receive apps, links and web tools you can use to harness the power of IOT

Earn CEUs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.

Register


12/14/2016

Webinar

2 PM ET

Planning a Wellness-Minded Meeting

Planning a Wellness Minded Meeting

Moderator:
Lisa A. Grimaldi, Senior Editor, Meetings & Conventions

Wellness is a growing priority for meeting planners and attendees. Learn to keep participants feeling active and energized throughout a meeting or conference by integrating health breaks, outdoor activities, power foods and more.

Register


Looking Ahead

1/8-11/2017

Event

PCMA Convening Leaders 2017
Austin, Texas

2017 CL

The definitive annual event for the business events industry.

Get the insight you need to develop winning business strategies and benefit from unique learning experiences – filled with inspirational presentations, real-world case studies, peer exchange and access to leading solution providers. Understand how audience behaviors are evolving and where design and collaboration intersect. Be ready for the next big adult learning shift and today’s fast-moving participant expectations. Learn how you can pivot now to maximize your opportunities.

Register


2/27-4/5/2017

Course

MEETINGS, INCENTIVES, CONFERENCES, AND EXHIBITIONS (MICE) MANAGEMENT
NYU School of Professional Studies

According to the Convention Industry Council, of the 1.83 million meetings held in 2012, approximately 88 percent were classified as being corporate, convention, trade show, or incentive in nature. Given the significant economic impact of meetings, incentives, conferences, and exhibitions (MICE), it is no surprise that more hospitality and events professionals are focusing on this important segment of the tourism industry. This course provides an introduction to the inherent opportunities and challenges within specialized MICE planning; an understanding of the economic value these groups represent; and the knowledge and skills that are required to develop a MICE business strategy, including how to attract new business and how to keep it once you have it. Learn how client goals, resources, and challenges are unique to each type of event, and gain knowledge to expertly navigate the complicated road of supplier engagement and risk management.

YOU’LL WALK AWAY WITH

∙ Effective sales strategies to attract clients
∙ The knowledge to select and evaluate appropriate venues

IDEAL FOR

∙ Hotel sales and event managers
∙ Conference center and other event venue operators

Anyone who enrolls in a meeting, conference, or events management-related course will be eligible to join Meeting Professionals International (MPI) at the discounted student rate. This membership provides exceptional opportunities to enhance your education by attending exclusive panels, lectures, and industry networking events. For more information, email tisch.center@nyu.edu or call 212-998-9100.

Prerequisites

Students should be familiar with event management through industry experience or completion of the Introduction to Event Management/TCCE1-CE9563 course or Professional Diploma in Meeting and Convention Management

Continuing Education Units (CEU)

3.5

Register


If you are hosting a professional development webinar, course, training session or event educating MICE professionals contact Michael Mayhew at michael@mice.com. Please send any links along with a brief description.

Who is on MICE

Who is on MICE

Who is on MICE

Who is on MICE

All sectors of MICE industry: Planners of all backgrounds, suppliers, association leaders, trade show organizers, educators, students, media representatives and bloggers.

Planners MICE bring planners from all backgrounds together

  • Corporate
  • Association
  • Independent and freelance
  • Third Party
  • Government

Suppliers

Association leaders from

MPI, PCMA, SITE and more

MICE industry trade show organizers from

IMEX, IBTM and more

Educators and Students

Rob Davidson: MICE Knowledge, Corbin Ball: Corbin Ball Associates and more

Media

Sales & Marketing Management magazine, Questex, Northstar Travel Media and more

Bloggers

Are Morch – Hotel Blogger & Social Media Manager and more

This is your community and we are always open to suggestions. If you have any ideas or wish to share your feedback please contact Michael at michael@mice.com.

Join now www.mice.com.