The benefits of social media marketing on MICE.com
Social media marketing is an essential tool for reaching and engaging with customers. Successful social media marketing is understanding where your customers are and engaging them through your presence on MICE.com.
The benefits of social media marketing
- Community, connection and conversation
- Brand awareness
- Referrals and word-of-mouth advertising by connected users
- Customer engagement
- Building loyalty and trust
- Real time with instant effects
- Return on impressions
- Thought leadership and opinions
- People are willing to invest their time online
- Environmentally friendly
The advantages of MICE.com vs. mainstream social networks
Specifically created for Meetings Industry professionals MICE.com is an evolution in niche social media. We have blended the best elements from existing social networks and competitor sites into one unique platform.
Most people prefer to keep their personal social media accounts reserved for friends and family but not business. While LinkedIn may be great for connecting; mainstream social networks are also noisy, crowded and designed for every industry that exists.
While updates on Twitter and Facebook get lost in the sea of personal and unrelated content posting on MICE is targeted and specific to the meetings, incentives, conferences and exhibitions industry. Users won’t have to sift through layers of useless information like on other networks. Searching for MICERS, suppliers and information on MICE is specific to the industry enabling targeted and quick results.
Once you upgrade to a Preferred listing communication with the MICE Network is unlimited. You can login and post updates as your company to include: Web and video links, pictures and documents. Company posts link back to your web listing.
MICE.com serves as a social extension of your website that you control. You’ll want to make MICE the number one resource for committing your time and resources. Outperform your competitors by using MICE.com to market your products and services:
- Market your business
- Be found in search results
- Connect, share and collaborate with other MICE professionals
- Engage with your customers and openly communicate with MICERS 24/7
- Post unlimited updates to your followers and the entire MICE Network
- Receive and respond to reviews
- View and respond to Requests for Information and Requests for Proposals
- Explore planners
- Build a following
- Track your page visitors
- Join a local networking groups and connect offline through MICE to Meet You Events
- Be a Thought Leader
- List trade show and events your company is attending
- Generate new leads, referrals, repeat business and revenue
All levels of your business can use MICE.com:
Public Relations – you want to know and respond to what the public is saying about your services
Senior Level – you are an opinion leader with a robust knowledge base to share and raise awareness of your company
Marketing – you are looking for channels to build traffic back to your business
A Preferred listing unlocks a series of features that puts your company in the spotlight. Explore leads from around the world or be introduced to new customers through your existing customers.
- Be matched with leads based on their profile
- Find leads using the Explore section
- Research leads by viewing their detailed profiles
- Encourage your loyal customers to post reviews
- Post engaging content on your feed that your followers can share
- Create and participate in group discussions
- Engagement = Amplification (new eyes): Each interaction amplifies your brand into the feeds of potential customers
Engagement: Year-Round 24/7 Communication
Whether you’re continuing a conversation from a trade show or connecting with a user for the first time it’s important to know that your presence on MICE.com must consist of engagement. Social media marketing success is about engagement and participation.
You must also listen before engaging. This will allow you to position yourself as an expert. Establishing long-term relationships with customers is a two-way conversation. Unlike traditional media MICE.com is your outlet for year-round advertising.
MICE.com has built amplification in to our platform. Amplification is triggered and automated word-of-mouth pushed to potential customers through your interactions with your followers. Your followers also serve as your recruiters and marketers. Any interaction your company has with a user is amplified into the feeds of their connections. In a matter of seconds hundreds of interconnected users can receive and share your content.
Social media is very influential in purchase decisions. Planners nowadays do their homework when searching for a destination and venue. They want to gather intelligence and know what to expect.
Get the social proof you need by inviting your connections to post reviews. See our Blog post on Are you using your Net Promoters?
Next to word-of-mouth reviews are the second most trusted form of advertising. Planners will always believe their peers over a sales representative, which is something you can use to your advantage. Get your loyal customers selling on your behalf. Go a step further by showcasing your clients’ events on your listing.
Make MICE.com your number one social media outlet for building relationships and engaging with your customers as well as connecting and marketing to new clients.
Once you upgrade to a Preferred listing your account rep will send you a full strategy and complete guide with tips on how to maximize your exposure on MICE.com.