MICE.com has compiled a collective list of professional development and educational opportunities from all sectors of the Meetings Industry for the month of April 2017 to include webinars, courses, training sessions and events.
1 PM CDT
For millions of years humans evolved in the great outdoors and were intimately connected to the sun, moon, plant life and animal kingdom. Today’s professionals are completely unplugged from natural air, light, food, water and living environments. We now live in a box, work in a box, commute in a box, eat from a box, type on a box and talk on a box! The fascinating field of biophilia now proves that being detached from nature has a direct negative impact on our daily happiness, health and productivity. By tapping into the latest in nature science you can simply transform your life and your next meeting!
- Influence brain and stress hormones with nature element.
- Secretly energize and relax themselves and client
- Create environments for cohesion, collaboration & creativity
- Influence personal and attendee health and productivity
- Use five-sensory nature science for a memorable meeting
1 PM EDT
There’s a hero inside everyone, and when it comes to meetings and events, sometimes it feels like we need actual superpowers just to do our jobs. And just like all legendary heroes, these superpowers are unique to each one of us.
Discover your inner ‘Event Planner Superhero’ and see how it informs your mobile strategy, before, during and after your events. Plus, get a chance to hear from a planning peer and see how they used their superhero skills to drive engagement with an app that took their event to new heights! During this webinar, you will learn:
- The importance of your inner superhero and how your powers impact your personal and professional life
- The different types of planner superheroes, including key traits and characteristics
- What you can do to use your superhero powers and skills to increase mobile adoption at your events
Earn CEUs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Marketing Domain of the CMP or CMP-HC Standards.
Myllisa Patterson is Director of Marketing at CrowdCompass by Cvent. With 15 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.
2 PM ET
Beyond calculating return on investment for individual events, consider the bigger picture: What are YOU worth to your organization? Learn what to track and how to track it, as well as how to demonstrate your professional value in your current role — and on your résumé.
Kristi Casey Sanders, Director of Professional Development for Meeting Professionals International
Debi Scholar, CMP, CMM, CTE, Strategic Meetings Management Consultant
1 PM CDT
Many meeting professionals are conservative and slow to adapt to new methods. But organizations that aren’t comfortable with the risk required to deliver a fresh approach may be left behind. If you aren’t adapting, participants may simply zone out, or worse, stop attending entirely. Today, attendees of all ages expect and react positively to novelty and deviation from routine events with a focus on originality and unique experiences. Planners need to understand the importance of venue, room set and food choices alongside content to bring attendees something new that will have a greater impact and be more memorable. They must be focused on quality both in and out of the meeting room with engaging and interactive learning experiences throughout the meeting including sessions, networking and down time.
∙ Learn to secretly energize and relax you and your client
∙ Learn how to create environments for cohesion, collaboration, and creativity
∙ Explore how to use the five-sensory nature science for a memorable meeting
2 PM ET
As event technology continues to evolve, it’s become more important for planners to enhance their use of apps and other tech tools. The webcast will discuss what new apps are available for meeting planners while laying out best practices for using these tools to help them — and their attendees, sponsors, and presenters — get more out of their events.
2 PM ET
Tightened education budgets…increased competition for healthcare professionals’ time and attention…the easy availability of meaningful content online and in journals—with today’s challenging environment, it’s more difficult than ever to draw healthcare professionals to come to your live educational events. It’s also more important than ever to be able to inject new life into your event marketing and content.
Whether your events are large or small, this webinar will teach you how you can take advantage of the unique opportunities that live meetings offer. If you want to learn how to apply new ideas to attack challenges and differentiate your event from competitors, this webinar is for you.
After this webinar, participants will be able to:
• Describe how to incorporate effective marketing tactics that engage potential healthcare professionals year-round.
• Explain how to apply
findings from event research and behavioral analytics to drive decisions.
• Identify ideas to develop engaging, experiential event content that has high interest among potential HCP attendees—and that can only be delivered in the live learning setting.
Glenn L. Laudenslager IV, MBA – President – Charge Ahead Marketing
Tristan Gorrindo, MD – Director of Education – American Psychiatric Association
Diane Tiberio – Director of Conference & Marketing – Reed Exhibitions
11 AM PDT
Presenter: Julie Callaghan, Editor-in-Chief & Publisher, American Spa Magazine
The $3.7 trillion global wellness economy is one that is making waves throughout the travel industry, and the meetings market is no exception. Tap into some of the hottest spa and wellness trends to make your next meeting healthier, more successful, and more inspiring.
From wholesome culinary experiences to activities that will help your clients feel rested and refreshed to ideas for providing overloaded meeting-goers with the luxury of silence, several of the year’s biggest trends can help make your next event more productive. Don’t miss our informative wellness webinar led by Julie Keller Callaghan, the longtime editor-in-chief and publisher of American Spa.
4 PM PDT
Stories are universal in their use, appeal, and effectiveness—across cultures and across ages. In this course, participants will learn to craft and use compelling stories to sell incentive travel solutions to clients. Participants will learn to develop an audience profile to help tailor the story to the client, as well as components that comprise a compelling story to aid in development of the story. Finally, participants will consider positioning the story in a sales presentation and consider other sales opportunities where storytelling might be beneficial.
11 AM Central
You’ll be sending out lots of proposals after this webinar, and Ciara Feely will be there to help ensure more of them win. The proposal communicates so much more than just rates. Ciara will share what planners have told her—how they read your proposal and what they absolutely must see in it.
∙ What to write in a proposal that gets the planner to call you back.
∙ Learn that the structure and content of a proposal can help you get more wins.
∙ Take the focus off rate and concentrate on what the planner is really buying
1 PM EDT
Site selection happens at the beginning of the process of a meeting, after the goals and objectives and budget are created, and while destination (city/state/country) selections are narrowed down.
Most groups and individuals selecting a hotel, conference center or convention center know, in their heads, what they’re looking for. Preparing a written* checklist is a better way to ensure the items most important to your meeting and audience will be sought.
Join Meetings Today and meetings industry educator Joan Eisenstodt, chief strategist for Eisenstodt Associates (http://eisenstodt.com), for this one-hour webinar that will arm you with a strategy for success.
By participating in this webinar, you will learn to:
- Delve deeper into questions to ask about areas that include costs (taxes, service charge and what many call “hidden costs”)
- Discern what accessibility means and how, in an actual or verbal site inspection, to look differently
- Determine the level of safety and security for all venues used
- Use what’s in the news to inform your selection of destinations and sites
*Written means by hand, on an electronic device, or taking one already created and adding. It’s something that is more than “in your head,” where details become confusing with so much to see and do!
Got questions? To help Joan prepare, send questions to FridaywithJoan@aol.com and on the subject line “Site Selection Webinar Question.” We’ll try to get to all of your questions during the webinar or in the “Take 10” after.
Earn CEUs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Site Management Domain of the CMP or CMP-HC Standards.
2 PM EDT
In this free webcast moderated by Incentive’s Leo Jakobson, attendees will learn everything they need to know to run an effective health and wellness incentive program. The session will offer a step-by-step guide on how to create the rules structure, promote the program, track participant performance, deliver the awards, and measure the results.
Register for this webcast using the form below, or for more information on the How to Run an Effective Incentive Program webcast series, visit Incentivemag.com.
1 PM CDT
Effective thinking is not just an inborn talent whose effectiveness is measured on tests. Indeed, scores on IQ tests predict only about 10% of the difference in performance between people in thinking situations. Psychology research suggests that there is a three-part formula to effective thinking. The most agile thinkers have good habits that allow them to maximize the quality of their knowledge and to use that knowledge when they need it. In this webinar, Dr. Markman will explore the research behind these aspects of effective thinking and will provide specific tips to develop new thinking habits and to make the people around you smarter.
During this session, you’ll learn:
• Our thought and memory capacity is organized around 3 items at a time.
• We can turning understanding causes into more powerful thinking that help us re-use old ideas in new situations so as to be consistently more creative.
• To improve the quality of what we remember by actively managing the quality of what we learn.
If you are hosting a professional development webinar, course, training session or event educating MICE professionals contact Michael Mayhew at firstname.lastname@example.org. Please send any links along with a brief description.