Meetings Industry Education May 2017

May 2017 MICE Educational Opportunities

MICE.com has compiled a collective list of professional development and educational opportunities from all sectors of the Meetings Industry for the month of May 2017 to include webinars, courses, training sessions and events.

May 2017


5/2/2017

Webinar

2 PM EDT

Uncovering Your Inner Event Superhero to Power Your Mobile Strategy

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There’s a hero inside everyone, and when it comes to meetings and events, sometimes it feels like we need actual superpowers just to do our jobs. And just like all legendary heroes, these superpowers are unique to each one of us.

Discover your inner ‘Event Planner Superhero’ and see how it informs your mobile strategy, before, during and after your events.

During this webinar, you will learn:

The importance of your inner superhero and how your powers impact your personal and professional life
The different types of planner superheroes, including key traits and characteristics
What you can do to use your superhero powers and skills to increase mobile adoption at your events

Register


5/4/2017

Webinar

1 PM CDT

Liability Risks in Today’s Tumultuous Times

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In today’s litigious society, the risk of liability is all around us.  From attrition to slip-and-falls, we have learned to negotiate contract language to manage common risks.  But new pitfalls arise every day.  In this session, we’ll discuss the application of well-known laws like the Americans with Disabilities Act to “disabilities” like food allergies as well as lesser known international laws such as the Volunteer Protection Act, U.K. Corporate Manslaughter Act, and “duty to rescue” laws.  There is even a trend toward holding hospitality partners liable for terrorism attacks. What new liability risk lurks around your corner and how are you going to address it proactively?

Learner Outcomes:

  • Identify liability issues that aren’t being fully addressed by your organization.
  • Apply the law to emerging technologies and the changing hospitality landscape.
  • Develop contract language and other strategies for managing or shifting some of the liability risk.

Presenter: Tyra Hilliard

1 Clock Hour

Register


5/10/2017

Webinar

2 PM ET

Emerging Meetings Tech and How to Use It

Emerging Meetings Tech and How to Use It

We check in with experts to discuss the newest meetings technology tools and how planners and show organizers are making the most of them at their events.

CMP: Domain I Marketing

Register


5/11/2017

Webinar

1 PM CDT

Designing Event Learning That Sticks

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Education is one of the top reasons why people choose to attend events, but the ante for earning rave reviews is rising fast. In today’s busy world, there’s so much more competing for the learner’s attention. In this webinar, we’ll explore smart ways to design learning that sticks. We’ll start with a closer look at session titles and descriptions that draw event guests in. Then, it’s on to the session experience, as we examine content delivery models and room sets that are more conducive for learning. We’ll wrap up with ideas to extend the session value runway to help attendees reap more rewards from their learning investment.

Learner Outcomes:

  • Describe how emotions factor into the learning design equation.
  • Explain how the environment can elevate or detract from the learner’s experience.
  • Identify three ways to combat the “Forgetting Curve” to help more attendees remember and apply key learnings in the workplace.

Presenter: Donna Kastner

1 Clock Hour

Register


5/16-18/2017

Event

IMEX Frankfurt
Messe Frankfurt Frankfurt, Germany

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Education is at the heart of our show – and is completely free. This year we’re launching an exciting new day of education – ‘EduMonday’ to start the IMEX week.

You’ll also discover many lively and meaningful sessions to take part in throughout the show on our Inspiration Hub, dedicated to learning.

Take a look at our extensive education programme to create your own schedule. You can search for sessions to suit your needs – and to help you do so our programme is organised into 10 tracks including technology, business skills, diversity and marketing – see all the tracks here.

We’ll also be inspiring you with brand new IMEX itineraries – specially designed to give you unique ideas on how to plan your days at the show – coming soon.

The IMEX Talking Point for 2017 is ‘Purposeful Meetings: How to plan with deeper meaning, innovation and insight in mind’. Our talking point will introduce you to fresh new industry research. Don’t miss the keynote presentation of these findings on Wednesday 17 May. Read more.

Throughout the show you’ll find out how to make your meetings and events more purposeful using five key areas of event planning. We invite you to delve deeper here.

Register


5/17/2017

Webinar

1 PM EDT

Mindful Meetings

Health & Wellness initiatives have been a growing part of the meetings, events and hotel industries. Science tell us “stress is a killer.” Let’s be proactive by weaving a tapestry of Mindfulness practice, personally and professionally, before it becomes catastrophic. Incorporating this significant tool within your meetings and events will set the stage for a more successful program.

Due to empirical data, corporations have come to understand the significant value in well-being initiatives within the companies, not only for the culture and harmony of an organization, but also to the bottom line.

Within hotels, meetings and events, the movement has been spreading fast, from expanded spa offerings to wellness-related conference space, healthy F&B programs to wellness topics and activities for keynotes and sessions, just to name a few. Although many aspects of wellness can be targeted, from exercise to nutrition, the most foundational and impactful of all well-being initiatives is the Mindfulness movement.

Join Meetings Today and our sponsor, one of California’s most iconic and beautiful beach city destinations, Visit Huntington Beach, as well as Mindfulness expert Lee Papa, for this innovative webinar, Mindful Meetings. This session will take the mystery out of the topic of Mindfulness and provide the knowledge needed to implement a successful Mindfulness initiative within your program–and keep your clients happy and praising you for years to come.

After attending this session, the attendee will be able to:

  • Explore “What is Mindfulness?”
  • Review examples of successful incorporation of Mindfulness within meetings and the impact for attendees
  • Review poorly informed wellness initiative results and how the success target can be missed
  • Understand the benefits of Mindfulness programs and practice to the individual personally
  • Explore the benefits of Mindfulness programs and practice to the individual professionally
  • Understand the value that Mindfulness within meetings and events provides the client
  • Understand the significant takeaway of providing a Mindfulness program within a technology-driven world

Earn CEUs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.

Presenter: Lee Papa

Register


5/18/2017

Webinar

2 PM ET

How to Become a Top Negotiator

How to Become a Top Negotiator

This webcast will explore the positions taken by both suppliers and planners when negotiating. Participants will learn the techniques of professional negotiators and how to use these techniques to leverage the value of their meetings against the most important bargaining factors considered by suppliers.

Register


5/23/2017

Webinar

Organizer: MPI

11 AM Central

Visioning the Meeting Room of the Future

Meeting Room of the Future

1 Hour Domain G: Meeting Design

The way people interact has changed a lot in the last few years. This includes participants’ interactions at meetings and events. Consider findings from recent global research from the International Association of Conference Centres into meeting surroundings—not only the rooms themselves, but also the spaces where delegates congregate, network and socialize. Understand how the meeting space affects learning and networking, and ultimately the goals and objectives of your meetings and events.

Learner Outcomes:

    • Learn how different meeting rooms support learning outcomes and help maximize meeting ROI.
    • Develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants.
    • Consider the different venue types and non-traditional room layouts that help foster connections between and among delegates.

Speaker:  Mark Cooper, IACC

Register


5/23/2017

Webinar

1 PM CDT

Could 360° / VR be your most powerful medium?

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From Google Cardboard to the Oculus Rift, 360° and Virtual Reality (VR) is a growing reality for the meetings and events business. The meeting planner now has the ability to provide their stakeholders a preview of the final destination, and creative companies can immerse audiences & attendees in stories like never before. Since 360° and VR are still emerging technologies, the brands that embrace it are paving the way for future marketers, creative visionaries and unique experiences. This webinar will aim to peek “behind the drape” and demystify 360° / VR technology while providing practical and relevant information to apply 360° / VR in your meeting or event.

Learner Outcomes:

  • Analyse the 360° / VR market
  • Comprehend what it takes for 360° / VR to be successful
  • Apply & Execute 360° / VR on your next event

Presenter: Chris Wissinger

1 Clock Hour

Register


5/23/2017

Webinar

2 PM ET

Winning with Gamification: How to Engage your Attendees and Increase Mobile Adoption

Winning with Gamification How to Engage your Attendees and Increase Mobile Adoption

At events, games can be serious business. With the pressure for planners to create attendee engagement at events at an all-time high, savvy professionals are turning to technology and social media to build meaningful connections.

Hear the freshest ways you can use social media and in-app gamification to help your attendees get the most of your event. Plus, you’ll learn from a planner who’s used gamification to increase attendee engagement by leveraging their mobile app to improve networking, education, and social interactions.

During this webinar you will learn:

  • How to use gamification as a fun way to engage your audience
  • How to use social media so every generation is part of the conversation
  • How social media and gamification can work together to create a memorable event experience

Register


5/23-24/2017

Event

2017 ASAE Xperience Design Project (XDP)
Gaylord National Resort & Convention Center National Harbor, MD

Xperience Design Project (XDP) Event Banner

What is XDP?

Xperience Design Project is an event built specifically for leaders who plan, design, execute, and support association events and want to:

  • Attract the people you need to your meeting, trade show, or conference
  • Create relevant experiences for your audience before, during, and after your event
  • Keep attendees engaged and, most importantly, coming back

Who Should Attend?

With 1,000+ association meeting professionals and industry experts in event planning, marketing, technology, and experience design, the first-ever XDP is going to redefine how trade shows, conferences, and events are created and delivered. XDP is for:

  • Meetings & Event Directors
  • Marketing & Brand Strategists
  • Business Developers
  • Membership Directors
  • Industry Partners
  • Heads of Technology & Operations
  • PR & Public Affairs Directors

That means you! Come solo for $695 or save by bringing your team. It’s buy two, get one free.

Why You Can’t Miss XDP

Whether your goal is to increase event attendance or reach, improve the format of programming, create stronger marketing campaigns, explore new technology, or develop a more relevant on-site experience for your members—you’ll discover practical ways to improve the results of your events at Xperience Design Project. Specifically, you’ll leave XDP with:

  • 5 practical frameworks you can use to increase the ROI of your next event
  • Deeper understanding of how Marketing, Learning, Technology, Location, and Experience Design all play critical roles in the success of your events
  • Dozens of new business partners who can help solve the challenges you face
  • A new, strategic perspective that you can apply to any event in the future
  • Knowledge and proven tactics that can help you reach new attendees and keep loyal attendees coming back year after year

Register


5/25/2017

Webinar

Organizer: MPI

11 AM Central

Meetings Measurement: Post-Event Research

Meetings Measurement Post-Event Research

1 Hour Domain A: Strategic Planning

Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting’s goals and objectives–the ROE (experience), ROO (objective), and ROI (investment). Discover a list of post-meeting lifecycle dimensions (what to measure) and guidance on how to conduct post-event qualitative interviews and group discussions. Learn a model for post-event question sets for ROE, ROO and ROI and the survey structure necessary for your specific meetings.

Learner Outcomes:

      • Identify specific, key post-meeting research methods and how/when to use them within the process of measuring post-event ROE, ROO and ROI.
      • Learn how to design a post-event results research plan for your selected research method (ROE, ROO, ROI).
      • Learn how to draft a content outline for qualitative and quantitative post-event stakeholder/attendee questionnaires.

Speaker:  Ira Kerns

Register


5/30/2017

Webinar

11 AM Central

How to Hybrid: Your Guide to Taking Your Events Online

How to Hybrid Your Guide to Taking Your Events Online

1 Hour Domain A: Strategic Management

Hybrid is the breakout star of the meeting industry, but it requires meeting professionals to stretch their creativity, strategizing, execution and measurement and integrate technology with traditional live events to create new types of experiences and content delivery tools. Discover the basic tools and skills you need to take your event online to a broader audience, and increase you reach to an increasingly diverse audience.

Learner Outcomes:
  • Find the basic building blocks you will need to use to implement a successful hybrid event.
  • Understand the full hybrid event process–from defining your objectives to content design and engagement to measuring and reporting the effectiveness of your event.
  • Review successful hybrid models from today’s top companies.

Speaker:  Jessie States, CMM, Manager of Professional Development, Meeting Professinoals International

Register


5/31/2017

Webinar

1 PM EDT

Going Global: International Meetings

Planning international meetings, events and conventions presents inherent logistical and cultural challenges, including communications, sourcing and risk management.

Join Meetings Today and international meetings expert David Kliman, president of The Kliman Group, to learn best practices on how to manage global meetings.

After attending this webinar, the attendee will learn the following:

  • How to prepare and implement an effective risk management strategy
  • How to source and manage global meetings
  • Discover proven methods to manage communications with global suppliers and attendees

Earn CEUs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Project Management Domain of the CMP or CMP-HC Standards.

Presenter: David Kliman

Register


5/31/2017

Webinar

1 PM CDT

Using Data to Improve Event Experiences and Revenues

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Many organizations are exploring more advanced conference data gathering methods to better understand attendee wants, needs, and behavior. While this is a fantastic step in moving towards a more data-guided approach, what does it mean to the organization, and what are the right business questions to ask and answer through this process? This webinar will provide both a walkthrough of ‘how to guide this process within your organization, as well as spending some time discussing potential experience improvement steps and metrics. Potential impacts to trade show, exhibit, and non-dues revenue will be explored, as well as specific applications in marketing, communications, web content, and more.

Learner Outcomes:

  • Gain greater awareness of new event technologies
  • Better understand data maturity within their organization and what is possible by using data
  • Become aware of multiple revenue opportunities that are accessible via deliberate use of data

Presenter: Thad Lurie

1 Clock Hour

Register


If you are hosting a professional development webinar, course, training session or event educating MICE professionals contact Michael Mayhew at michael@mice.com. Please send any links along with a brief description.