All posts by Michael Mayhew

  • With another arctic blast on its way all I want to do now is go back to the Bahamas. August 14-18, 2014 I attended the Meeting and Incentive Planners Destination Program hosted by Nassau Paradise Island Promotional Board at the Sandals Royal Bahamian Spa Resort and Offshore Island. This was my forth trip to the island but by far the best experience of all of my trips. The program was educational, entertaining and relaxing. The Bahamas is a very short flight from the...

  • Gathering customer insight does not require huge amounts of financial and human resources. Surveys can be valuable but only provide a controlled short-sighted perspective on customer satisfaction. The best way to increase profitability, improve services and save on marketing costs is through customer reviews. Reviews are simply the most efficient, effective and most intuitive way to collect and measure customer feedback which provides real-time feedback on how you’re performing and the...

  • Here is a write up on MICE by blogger Are Morch... MICE is the perfect mashup between online and offline events. This is the glue that will connect the Hospitality Industry with business professionals. The MICE network is build up three key pillars: 1. Get Connected The key is here to introduce your Hospitality Brand to key business influencers and thought leaders. MICE allows you to cut out the middleman. And focus on the reference points that will add value to everyone involved...

  • A thought leader is someone generally viewed as the most respected person in a particular field or on a specific topic. These people are typically the go to person or firm for advice or assistance. They are often rewarded with speaking invitations, new business opportunities and most importantly, greater exposure for themselves and their businesses. Everyone is a thought leader. To become one, you must start be getting up on your soap box and screaming out about the topics you are most...

  • The net promoter score has become the gold standard for measuring customer satisfaction. Promoters are loyal enthusiastic customers who will keep buying and refer others, fueling growth. We typically keep these customers a secret out of fear that our competition may find out who they are and attempt to steal them away. In actuality, these customers are our ticket to growth. 10 years ago we lost an employee who left for promises of rosier pastures with the competition. Indifferent to their...