Category Archives: Associations

Social Media Marketing on MICE.com

The benefits of social media marketing on MICE.com

Social Media Marketing on MICE.coom

Social media marketing is an essential tool for reaching and engaging with customers. Successful social media marketing is understanding where your customers are and engaging them through your presence on MICE.com.

The benefits of social media marketing

  • Community, connection and conversation
  • Brand awareness
  • Referrals and word-of-mouth advertising by connected users
  • Customer engagement
  • Building loyalty and trust
  • Real time with instant effects
  • Return on impressions
  • Thought leadership and opinions
  • People are willing to invest their time online
  • Environmentally friendly

 The advantages of MICE.com vs. mainstream social networks

Specifically created for Meetings Industry professionals MICE.com is an evolution in niche social media. We have blended the best elements from existing social networks and competitor sites into one unique platform.

Most people prefer to keep their personal social media accounts reserved for friends and family but not business. While LinkedIn may be great for connecting; mainstream social networks are also noisy, crowded and designed for every industry that exists.

While updates on Twitter and Facebook get lost in the sea of personal and unrelated content posting on MICE is targeted and specific to the meetings, incentives, conferences and exhibitions industry.  Users won’t have to sift through layers of useless information like on other networks. Searching for MICERS, suppliers and information on MICE is specific to the industry enabling targeted and quick results.

Social Marketing

Once you upgrade to a Preferred listing communication with the MICE Network is unlimited. You can login and post updates as your company to include: Web and video links, pictures and documents. Company posts link back to your web listing.

MICE.com serves as a social extension of your website that you control. You’ll want to make MICE the number one resource for committing your time and resources. Outperform your competitors by using MICE.com to market your products and services:

  1. Market your business
  2. Be found in search results
  3. Connect, share and collaborate with other MICE professionals
  4. Engage with your customers and openly communicate with MICERS 24/7
  5. Post unlimited updates to your followers and the entire MICE Network
  6. Receive and respond to reviews
  7. View and respond to Requests for Information and Requests for Proposals
  8. Explore planners
  9. Build a following
  10. Track your page visitors
  11. Join a local networking groups and connect offline through MICE to Meet You Events
  12. Be a Thought Leader
  13. List trade show and events your company is attending
  14. Generate new leads, referrals, repeat business and revenue

All levels of your business can use MICE.com:

Public Relations – you want to know and respond to what the public is saying about your services

Senior Level – you are an opinion leader with a robust knowledge base to share and raise awareness of your company

Marketing – you are looking for channels to build traffic back to your business

Lead Generation

A Preferred listing unlocks a series of features that puts your company in the spotlight. Explore leads from around the world or be introduced to new customers through your existing customers.

  • Be matched with leads based on their profile
  • Find leads using the Explore section
  • Research leads by viewing their detailed profiles
  • Encourage your loyal customers to post reviews
  • Post engaging content on your feed that your followers can share
  • Create and participate in group discussions
  • Engagement = Amplification (new eyes): Each interaction amplifies your brand into the feeds of potential customers

Engagement: Year-Round 24/7 Communication

Whether you’re continuing a conversation from a trade show or connecting with a user for the first time it’s important to know that your presence on MICE.com must consist of engagement. Social media marketing success is about engagement and participation.

You must also listen before engaging. This will allow you to position yourself as an expert. Establishing long-term relationships with customers is a two-way conversation. Unlike traditional media MICE.com is your outlet for year-round advertising.

Amplification

MICE.com has built amplification in to our platform. Amplification is triggered and automated word-of-mouth pushed to potential customers through your interactions with your followers. Your followers also serve as your recruiters and marketers. Any interaction your company has with a user is amplified into the feeds of their connections. In a matter of seconds hundreds of interconnected users can receive and share your content.

Social Proof

Social media is very influential in purchase decisions. Planners nowadays do their homework when searching for a destination and venue. They want to gather intelligence and know what to expect.

Get the social proof you need by inviting your connections to post reviews. See our Blog post on Are you using your Net Promoters?

Next to word-of-mouth reviews are the second most trusted form of advertising. Planners will always believe their peers over a sales representative, which is something you can use to your advantage. Get your loyal customers selling on your behalf. Go a step further by showcasing your clients’ events on your listing.

Support

Make MICE.com your number one social media outlet for building relationships and engaging with your customers as well as connecting and marketing to new clients.

Once you upgrade to a Preferred listing your account rep will send you a full strategy and complete guide with tips on how to maximize your exposure on MICE.com.

Make MICE.com your Social Media Marketing Partner

MICE.com is the Meeting Industry’s official Online Community. Utilize MICE.com as your Social Media Marketing Partner. 

We are working to build and secure partnerships with industry associations, industry trade show and events, media, bloggers and mobile event App companies. Click the category above that best fits your business to see the benefits.

MICE.com is another resource for you to expand your brand. At MICE we will work to support, grow and add to your business by giving you unlimited access to connect with our planners and suppliers by providing a space to build relationships with new and existing customers.

Additionally, our community will provide a wealth of data and information to use for research and reporting. Reach out to Michael Mayhew at michael@mice.com to discuss partnering with MICE.com.

Cross collaboration

We have put a lot of emphasis on unifying the industry. Instead of seeing our peers as competition we foster cross collaboration among planners, suppliers, trade shows and events, associations and groups, and educators. MICE.com brings all of these sectors of the industry onto one platform.

We encourage all users to promote their affiliations with associations and attendance at industry trade shows and events.

Industry influencers come together and communicate your message to MICE professionals and turn MICERS into your advocates. Top leaders and decision makers from the Joint Meetings Industry Council, the Meetings Mean Business coalition and Convention Industry Council should utilize MICE to communicate talking points for industry-wide messaging and directives.

Associations, media/publications and event organizers should take advantage of your free listings on MICE by communicating with your followers and the MICE Network.

See the benefits of social media marketing on MICE.com

Social Media Marketing on MICE.coom

 

Who is on MICE

Who is on MICE

Who is on MICE

All sectors of MICE industry: Planners of all backgrounds, suppliers, association leaders, trade show organizers, educators, students, media representatives and bloggers.

Planners MICE bring planners from all backgrounds together

  • Corporate
  • Association
  • Independent and freelance
  • Third Party
  • Government

Suppliers

Association leaders from

MPI, PCMA, SITE and more

MICE industry trade show organizers from

IMEX, IBTM and more

Educators and Students

Rob Davidson: MICE Knowledge, Corbin Ball: Corbin Ball Associates and more

Media

Sales & Marketing Management magazine, Questex, Northstar Travel Media and more

Bloggers

Are Morch – Hotel Blogger & Social Media Manager and more

This is your community and we are always open to suggestions. If you have any ideas or wish to share your feedback please contact Michael at michael@mice.com.

Join now www.mice.com.

MICE for Associations

If you’re an Association employee in the Meetings Industry such as MPI, PCMA, SITE, SPIN etc. the Association user type is for you. However, Association planners should sign up as a planner.

MICE.com is an online community for the Meetings, Incentives, Conferences and Exhibitions industry. At MICE we are working to foster cross collaboration among planners, suppliers, media and publications, trade shows and events, associations and groups, as well as educators bringing all of these sectors onto one platform. See our Blog post “MICE.com The Voice for the Meetings Industry.”

At MICE we will work to support, grow and add to your business by giving you unlimited access to connect with our planners and suppliers by providing a space to build relationships with new and existing customers.

Additionally, our community will provide a wealth of data and information to use for research and reporting.

Why partner with MICE? See our Blog post on Make MICE.com your Social Media Marketing Partner.

MICE.com provides Associations a direct marketing channel to the MICE community. Through MICE.com Association staff members can recruit new members, communicate with existing membership and promote your events.

Our community is another resource for you to communicate with and generate new members. Keep your membership up-to-date, circulate information, post photos and videos and receive reviews. MICERS benefit from being exposed to and informed about what’s happening the in the industry.

MICE can play a vital role in helping your association in the following areas

  1. Education resources for planners and suppliers
  2. Optimizing your online presence and connecting members
  3. Circulating information through our community
  4. Collecting data
  5. Fostering an ongoing dialogue between your association and membership

List events you’re hosting and events where your association will have a presence. Your individual chapters can create group listings and link events enabling members to meet offline in their local communities all around the world.

It’s likely if you’re in the Meetings Industry we’ve already listed your Association. To access your listing simply create a personal account using your organization’s email. Once you’ve completed your personal profile check the My Listings tab to see if you’re already an admin. If you don’t see your Association under the My Listings tab you’ll want to send us a quick heads up at info@mice.com so we can add you as an admin to your listing.

If your Association is not already listed please feel free to create your free listing or if you prefer we can create the listing for you then add you as the admin. To create your Association listing sign up for a personal account selecting your user type as Association. Once you’ve completed your personal profile go to the My Listings tab and select + Create a Supplier. In call cases you’ll want to also alert us so that we can upgrade your listing to Preferred.

If you would like us to create your listing for you please contact Michael Mayhew @ (410) 995-8482 or michael@mice.com. In all cases you’ll want to reach out so we can send you a guide plus tips on how to best navigate and promote your listing on MICE.

Preferred listing benefits

  1. MICE.com is a social media channel and lead generation platform for you to promote and market your association and events as well as communicate and engage with your members, advertisers, followers and MICE Network.
  2. Ability to login as your company to post, comment on and like activity in the MICE Network as your Association.
  3. Post unlimited updates: Organization details and information, current activities, documents, press releases, photos in addition to web and video links.
  4. Link to your website from your listing.
  5. Display key contacts which links to your personal profiles on MICE.
  6. View full page statistics including who has visited your page.
  7. Ability to import and invite your existing contacts to follow your MICE listing.
  8. Sharing and amplification tools for your followers to recruit new members.
  9. Receive and respond to reviews.
  10. Generate leads, renewals and referrals.

Interested in forming a cross-promotional partnership with MICE.com?

Deliverables

What MICE.com offers our Association partners

  • A free Preferred listing with ability to post updates to, direct message and track viewers.
  • Reach every new planner that signs up on MICE as the suggested media supplier in our Welcome series.

* The duration for the free listing and suggested Association will be until we reach 20,000 users. At that time the partnership will be re-examined.

Additional benefits include

  • Mention of partnership in our next newsletter with a link to your MICE listing which reaches over 26,000+ MICE professionals
  • Link from MICE Chatter under Associations
  • Mention of partnership on our social media pages
  • Unlimited ability to post updates in the MICE network
  • Your members and followers amplify your brand with every interaction

How you are found on MICE

  • Search engine results
  • Search on MICE.com
  • Listing
  • MICE.com newsletter
  • Building a following
  • Post updates
  • Suggested Association in Welcome series
  • Amplification 

Benefits to your members and event attendees

  • Interactive listing for members to follow, receive updates and gather to collaborate
  • Members and your event attendees can connect with one another on MICE.com
  • Members can use MICE to promote your organization, events and recruit new attendees
  • Members and event attendees can display their affiliation with your association and attendance at your events on their profiles and company listings
  • Members and event attendees can share their networking successes, learning experiences and overall thoughts as well as post event photos and videos
Here are some suggested options on how you can help us grow MICE.com
  • Add the MICE.com logo with hyperlink on your partners page
  • Add thumbnail of MICE’s logo on your social media icons tray which links to your listing on MICE.com
  • Invite your members to follow you listing on MICE.com
  • Mention MICE.com in your newsletter or email blast
  • Mention of partnership on your social media pages
  • Issue a join press release on partnership
  • Circulate MICE.com press releases
  • Booth space and complimentary passes for MICE staff at your events

For more information please contact Michael Mayhew at (410) 995-8482 or michael@mice.com.


 

Join

MICE.com by Creating your Public Profile


· Be found for business opportunities

· Showcase achievements and affiliations

· Be a Featured MICER and get recognized

· Share your goals for what you would like to achieve on MICE

Connect

with MICERS from all around the world


· Invite your contacts to become connections

· You will see what your colleagues are sharing when you add them

· Meet new industry professionals

· Get introduced to industry experts through people you know

Meet MICERS Offline

by forming your own or joining a local MICE Chapter


· Find MICE groups and events in your local community

· Form MICE to Meet You chapter and organize events in your local area

· Attend MICE trade shows and events

 

 

Follow

updates, events and news you love


· Stayed tuned in to members through their profile, updates and group activities

· Follow what’s trending on MICE and in the MICE industry with MICE Chatter

· Track, join and list MICE trade shows and events your organization will be attending to connect with other attendees

· Subscribe to our Blog

· Subscribe to MICE News You Can Use

Build

your organization on Mice


· Senior Level – you are an opinion leader with a robust knowledge base to share and raise awareness of your company

· Marketing – you are looking for channels to build traffic back to your business

· Public Relations – You want to know and respond to what the public is saying about your services

 

 

Advocate

and become a MICER that influences the future of the Meetings Industry


·Shape the future landscape of the Meetings Industry

· MICE Means Business

Engage

and become a Thought Leader


· Build relationships· Check for mail, comments and likes, connection requests and reviews

· Keep your listing up-to-date

· Openly communicate with members 24/7

· Communicate regularly by posting company updates on your feed

· Post and respond to comments

· Respond to reviews

· Engage with at least three new people daily

· Peek in on your competition

· Review your stats and contact your page visitors

· Share relevant content and genuine stories

· Publish Chatter articles relevant to the MICE industry with great content that your network will share

· Form or join discussion groups and collaborate with other MICERS worldwide

· Become a Thought Leader and establish credibility in the industry by sharing and exchanging knowledge with your connections and the MICE Network 

20 Associations and Groups in the MICE Industry

Association

20 Associations and Groups in the MICE Industry

An association is a group of persons banded together for a specific purpose. Associations exist to promote communication, advocacy, information and education among like-minded individuals working together for a common cause.

There are a variety of Associations and groups in the MICE industry. Knowing which to join can be a bit overwhelming so we’ve put together a list of along with the benefits and costs for each. You can follow all of these Associations on MICE.com.

1. ACTE: Association of Corporate Travel Executives
2. ADMEI: Association of Destination Management Executives International
3. AMPS: The Association of Meeting Professionals
4. ASAE: American Society of Association Executives
5. ASTA: American Society of Travel Agents
6. CIC: Convention Industry Council
7. CLIA: Cruise Lines International Association
8. CSPI: Convention Sales Professionals International
9. DMAI: Destination Marketing Association International
10. GBTA: Global Business Travel Association
11. HSMAI: Hospitality Sales and Marketing Association International
12. IAEE: International Association of Exhibitions and Events
13. ICCA: International Congress and Convention Association
14. IMA: Incentive Marketing Association
15. MMB: Meetings Mean Business
16. MPI: Meeting Professionals International
17. PCMA: Professional Convention Management Association
18. SGMP: Society of Government Meeting Professionals
19. SITE: Society for Incentive Travel Excellence
20. SPIN: The Senior Planners Industry Network

ACTE: Association of Corporate Travel Executives

ACTE was founded through the vision of corporate travel suppliers and buyers seeking to establish equitable representation within the travel management profession. ACTE is a global organization in which corporate travel buyers and suppliers work together, developing a unique and valuable educational resource for business travel professionals. Joined by progressive senior-level travel executives, their model calls for an international network, emphasizing smaller, more numerous educational forums held not only in the United States, but also throughout the world.

Benefits & Pricing

ADMEI: Association of Destination Management Executives International

ADMEI is the ONLY place where you will find a voice for the DMC industry, and only the DMC industry. As the pre-eminent global organization for qualified Destination Management Companies (DMCs), we are committed to providing educational and networking opportunities for all members.

Benefits & Pricing

AMPS: The Association of Meeting Professionals

The Association of Meeting Professionals (AMPs) is a nonprofit association that represents and fosters the educational and professional needs of people working in meeting management industry.
For Northern Va. and Washington, D.C. area meeting planners and the industry that serves them, an AMPs membership is a ‘must do.’

Benefits & Pricing

ASAE: American Society of Association Executives

ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Our members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world.

Benefits & Pricing

ASTA: American Society of Travel Agents

ASTA is the leading global advocate for travel agents, the travel industry and the traveling public. Our members include travel agents and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. We are the leading advocate for travel agents, the travel industry and the traveling public.

Benefits & Pricing

CIC: Convention Industry Council

The Convention Industry Council (CIC) is a federation representing diverse voices in the meetings, conventions, exhibitions and events industry. With more than 30 international trade and professional societies, CIC serves as a nucleus and a trusted authority with a global reach that advocates for the importance of the industry through a unified voice, making the profession stronger and reinforcing its importance and relevance.

Benefits & Pricing

CLIA: Cruise Lines International Association

Cruise Lines International Association is the world’s largest cruise industry trade association with representation in North and South America, Europe, Asia and Australasia. CLIA represents the interest of cruise lines, travel agents, port authorities and destinations, and various industry partners before regulatory and legislative policy makers. CLIA is also engaged in travel agent training, research and marketing communications to promote the value and desirability of cruise holiday vacations with thousands of travel agency and travel agent members.

Benefits & Pricing

CSPI: Convention Sales Professionals International

Convention Sales Professional International (CSPI)’s mission is to enhance the collaboration and partnership between destination marketing organizations (DMOs) and convention center sales professionals by delivering education, developing best practices and tracking industry trends worldwide.

Benefits & Pricing

DMAI: Destination Marketing Association International

As the global trade association for official destination marketing organizations (DMOs), Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide.

Benefits & Pricing

GBTA: Global Business Travel Association

The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings organization. Collectively, GBTA’s 5,000-plus members manage over $340 billion of global business travel and meetings expenditures annually. GBTA provides its network of 17,000 business and government travel and meetings managers, as well as travel service providers, with networking events, news, education & professional development, research, and advocacy.

Benefits & Pricing

HSMAI: Hospitality Sales and Marketing Association International

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding.

Benefits & Pricing

IAEE: International Association of Exhibitions and Events

Organized in 1928 as the National Association of Exposition Managers to represent the interests of trade show and exposition managers, the International Association of Exhibitions and Events (IAEE) promotes the unique value of exhibitions and other events that bring buyers and sellers together. Today, IAEE is the leading association for the global exhibition industry.

Benefits & Pricing

ICCA: International Congress and Convention Association

ICCA represents the main specialists in organising, transporting and accommodating international meetings and events, and comprises almost 1,000 member companies and organisations in over 90 countries worldwide.
ICCA specialises in the international association meetings sector, offering unrivalled data, communication channels, and business development opportunities.

Benefits & Pricing

IMA: Incentive Marketing Association

The Incentive Marketing Association (IMA) is comprised of companies who are leaders in the $76.9 billion incentive industry. IMA is the umbrella organization for suppliers in the incentive marketplace. Founded in 1998, IMA’s membership consists of nearly 800 individuals and groups engaged in providing goods and services for incentive buyers and suppliers.

Benefits & Pricing

MMB: Meetings Mean Business

The Meetings Mean Business Coalition (MMBC) was created in 2009 by the U.S. Travel Association to showcase the incredible value that business meetings, travel and events bring to the U.S. economy. Its members span all facets of the face-to-face industry, which have come together behind a common goal: providing the resources, tools and information to show the real impact the industry has on businesses, economies and communities.

About MMB

MPI: Meeting Professionals International
Meeting Professionals International (MPI) is the largest and most vibrant global meeting and event industry association. Founded in 1972, the organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI membership is comprised of approximately 18,500 members belonging to more than 80 chapters and clubs in 22 countries.

Benefits & Pricing

PCMA: Professional Convention Management Association

PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization’s face-to-face and online connections.

Benefits & Pricing

SGMP: Society of Government Meeting Professionals

SGMP is the only national organization in the U.S. dedicated exclusively to government meetings. Since our founding in 1981, we have grown to 2,500 members and nearly 30 chapters.

Benefits & Pricing

SITE: Society for Incentive Travel Excellence

SITE is a global community of high-character people connecting its members around the world to a group of peers who share their skill and passion. As the only global authority on incentive travel and motivational experiences, SITE also connects our members to business leaders who seek improved performance through these powerful tools.

Benefits & Pricing

SPIN: The Senior Planners Industry Network

SPiN is the industry’s only supplier-free association strictly serving senior-level meeting and event planners. We influence the future of our industry through extreme innovation, unparalleled education, and a true sense of community and collaboration among peers.

Benefits & Pricing