Category Archives: Media

Social Media Marketing on MICE.com

The benefits of social media marketing on MICE.com

Social Media Marketing on MICE.coom

Social media marketing is an essential tool for reaching and engaging with customers. Successful social media marketing is understanding where your customers are and engaging them through your presence on MICE.com.

The benefits of social media marketing

  • Community, connection and conversation
  • Brand awareness
  • Referrals and word-of-mouth advertising by connected users
  • Customer engagement
  • Building loyalty and trust
  • Real time with instant effects
  • Return on impressions
  • Thought leadership and opinions
  • People are willing to invest their time online
  • Environmentally friendly

 The advantages of MICE.com vs. mainstream social networks

Specifically created for Meetings Industry professionals MICE.com is an evolution in niche social media. We have blended the best elements from existing social networks and competitor sites into one unique platform.

Most people prefer to keep their personal social media accounts reserved for friends and family but not business. While LinkedIn may be great for connecting; mainstream social networks are also noisy, crowded and designed for every industry that exists.

While updates on Twitter and Facebook get lost in the sea of personal and unrelated content posting on MICE is targeted and specific to the meetings, incentives, conferences and exhibitions industry.  Users won’t have to sift through layers of useless information like on other networks. Searching for MICERS, suppliers and information on MICE is specific to the industry enabling targeted and quick results.

Social Marketing

Once you upgrade to a Preferred listing communication with the MICE Network is unlimited. You can login and post updates as your company to include: Web and video links, pictures and documents. Company posts link back to your web listing.

MICE.com serves as a social extension of your website that you control. You’ll want to make MICE the number one resource for committing your time and resources. Outperform your competitors by using MICE.com to market your products and services:

  1. Market your business
  2. Be found in search results
  3. Connect, share and collaborate with other MICE professionals
  4. Engage with your customers and openly communicate with MICERS 24/7
  5. Post unlimited updates to your followers and the entire MICE Network
  6. Receive and respond to reviews
  7. View and respond to Requests for Information and Requests for Proposals
  8. Explore planners
  9. Build a following
  10. Track your page visitors
  11. Join a local networking groups and connect offline through MICE to Meet You Events
  12. Be a Thought Leader
  13. List trade show and events your company is attending
  14. Generate new leads, referrals, repeat business and revenue

All levels of your business can use MICE.com:

Public Relations – you want to know and respond to what the public is saying about your services

Senior Level – you are an opinion leader with a robust knowledge base to share and raise awareness of your company

Marketing – you are looking for channels to build traffic back to your business

Lead Generation

A Preferred listing unlocks a series of features that puts your company in the spotlight. Explore leads from around the world or be introduced to new customers through your existing customers.

  • Be matched with leads based on their profile
  • Find leads using the Explore section
  • Research leads by viewing their detailed profiles
  • Encourage your loyal customers to post reviews
  • Post engaging content on your feed that your followers can share
  • Create and participate in group discussions
  • Engagement = Amplification (new eyes): Each interaction amplifies your brand into the feeds of potential customers

Engagement: Year-Round 24/7 Communication

Whether you’re continuing a conversation from a trade show or connecting with a user for the first time it’s important to know that your presence on MICE.com must consist of engagement. Social media marketing success is about engagement and participation.

You must also listen before engaging. This will allow you to position yourself as an expert. Establishing long-term relationships with customers is a two-way conversation. Unlike traditional media MICE.com is your outlet for year-round advertising.

Amplification

MICE.com has built amplification in to our platform. Amplification is triggered and automated word-of-mouth pushed to potential customers through your interactions with your followers. Your followers also serve as your recruiters and marketers. Any interaction your company has with a user is amplified into the feeds of their connections. In a matter of seconds hundreds of interconnected users can receive and share your content.

Social Proof

Social media is very influential in purchase decisions. Planners nowadays do their homework when searching for a destination and venue. They want to gather intelligence and know what to expect.

Get the social proof you need by inviting your connections to post reviews. See our Blog post on Are you using your Net Promoters?

Next to word-of-mouth reviews are the second most trusted form of advertising. Planners will always believe their peers over a sales representative, which is something you can use to your advantage. Get your loyal customers selling on your behalf. Go a step further by showcasing your clients’ events on your listing.

Support

Make MICE.com your number one social media outlet for building relationships and engaging with your customers as well as connecting and marketing to new clients.

Once you upgrade to a Preferred listing your account rep will send you a full strategy and complete guide with tips on how to maximize your exposure on MICE.com.

Make MICE.com your Social Media Marketing Partner

MICE.com is the Meeting Industry’s official Online Community. Utilize MICE.com as your Social Media Marketing Partner. 

We are working to build and secure partnerships with industry associations, industry trade show and events, media, bloggers and mobile event App companies. Click the category above that best fits your business to see the benefits.

MICE.com is another resource for you to expand your brand. At MICE we will work to support, grow and add to your business by giving you unlimited access to connect with our planners and suppliers by providing a space to build relationships with new and existing customers.

Additionally, our community will provide a wealth of data and information to use for research and reporting. Reach out to Michael Mayhew at michael@mice.com to discuss partnering with MICE.com.

Cross collaboration

We have put a lot of emphasis on unifying the industry. Instead of seeing our peers as competition we foster cross collaboration among planners, suppliers, trade shows and events, associations and groups, and educators. MICE.com brings all of these sectors of the industry onto one platform.

We encourage all users to promote their affiliations with associations and attendance at industry trade shows and events.

Industry influencers come together and communicate your message to MICE professionals and turn MICERS into your advocates. Top leaders and decision makers from the Joint Meetings Industry Council, the Meetings Mean Business coalition and Convention Industry Council should utilize MICE to communicate talking points for industry-wide messaging and directives.

Associations, media/publications and event organizers should take advantage of your free listings on MICE by communicating with your followers and the MICE Network.

See the benefits of social media marketing on MICE.com

Social Media Marketing on MICE.coom

 

Who is on MICE

Who is on MICE

Who is on MICE

All sectors of MICE industry: Planners of all backgrounds, suppliers, association leaders, trade show organizers, educators, students, media representatives and bloggers.

Planners MICE bring planners from all backgrounds together

  • Corporate
  • Association
  • Independent and freelance
  • Third Party
  • Government

Suppliers

Association leaders from

MPI, PCMA, SITE and more

MICE industry trade show organizers from

IMEX, IBTM and more

Educators and Students

Rob Davidson: MICE Knowledge, Corbin Ball: Corbin Ball Associates and more

Media

Sales & Marketing Management magazine, Questex, Northstar Travel Media and more

Bloggers

Are Morch – Hotel Blogger & Social Media Manager and more

This is your community and we are always open to suggestions. If you have any ideas or wish to share your feedback please contact Michael at michael@mice.com.

Join now www.mice.com.

MICE for Media

MICE.com is an online community for the Meetings, Incentives, Conferences and Exhibitions industry. At MICE we are working to foster cross collaboration among planners, suppliers, media and publications, trade shows and events, associations and groups, as well as educators bringing all of these sectors onto one platform. See our Blog post “MICE.com The Voice for the Meetings Industry.”

MICE.com is another resource for you to expand your brand. At MICE we will work to support, grow and add to your business by giving you unlimited access to connect with our planners and suppliers by providing a space to build relationships with new and existing customers.

Additionally, our community will provide a wealth of data and information to use for research and reporting.

Why partner with MICE? See our Blog post on Make MICE.com your Social Media Marketing Partner.

Reach and gain exposure to MICE professionals by sharing your content with links back to your site on MICE.com. Benefit by being able to communicate with existing and potential subscribers.

MICERS benefit from being exposed to the most up-to-date and relevant information in the MICE industry.

It’s likely if you’re in the Meetings Industry we’ve already listed your company. To access your listing simply create a personal account using your company email. Once you’ve completed your personal profile check the My Listings tab to see if you’re already an admin. If you don’t see your company under the My Listings tab you’ll want to send us a quick heads up at info@mice.com so we can add you as an admin to your listing.

If your company is not already listed please feel free to create your listing or if you prefer we can create the listing for you then add you as the admin. To create your company listing sign up for a personal account selecting your user type as Media/Publication. Once you’ve completed your personal profile go to the My Listings tab and select + Create a Supplier. You’ll want to also alert us so that we can upgrade your listing to Preferred.

If you would like us to create your listing for you please contact Michael Mayhew @ (410) 995-8482 or michael@mice.com. In all cases you’ll want to reach out so we can send you a guide plus tips on how to best navigate and promote your listing on MICE.

Preferred listing benefits

  1. MICE.com is a social media channel and lead generation platform for you to promote and market your organization and events as well as communicate and engage with your subscribers, advertisers, followers and MICE Network.
  2. Ability to login as your company to post, comment on and like activity in the MICE Network as your company.
  3. Post unlimited updates such as: Company details and information, current activities, documents, press releases, photos in addition to web and video links.
  4. Link to your website from your listing.
  5. Display key contacts which links to your personal profiles on MICE.
  6. View full page statistics including who has visited your page.
  7. Ability to import and invite your existing contacts to follow your MICE listing.
  8. Sharing and amplification tools for your followers to recruit new subscribers
  9. Receive and respond to reviews.
  10. Generate leads, renewals and referrals.

Interested in forming a cross-promotional partnership with MICE.com?

Deliverables

What MICE.com offers our media partners

  • A free Preferred listing with ability to post updates to, direct message and track viewers.
  • Reach every new planner that signs up on MICE as the suggested media supplier in our Welcome series.

* The duration for the free listing and suggested media supplier will be until we reach 20,000 users. At that time the partnership will be re-examined.

Additional benefits include

  • Mention of partnership in our next newsletter with a link to your MICE listing which reaches over 26,000+ MICE professionals
  • Link from MICE Chatter under Media & Publications
  • Mention of partnership on our social media pages
  • Unlimited ability to post updates in the MICE network
  • Your subscribers and followers amplify your brand with every interaction
  • List events your organization hosts (see the Trade Show & Events tab)

How you are found on MICE

  • Search engine results
  • Search on MICE.com
  • Listing
  • MICE.com newsletter
  • Building a following
  • Post updates
  • Suggested media supplier in Welcome series
  • Amplification 
Here are some suggested options on how you can help us grow MICE.com
  • Share planner and supplier email contact database
  • Issue press release on partnership/Do a write up on MICE.com
  • Add the MICE.com logo with hyperlink on your partners page
  • Invite your subscribers to follow you listing on MICE.com
  • Add thumbnail of MICE’s logo on your social media icons tray which links to your listing on MICE.com
  • Mention MICE.com in your newsletter or email blast
  • Mention of partnership on your social media pages

For more information please contact Michael Mayhew at (410) 995-8482 or michael@mice.com.


 

Join

MICE.com by Creating your Public Profile


· Be found for business opportunities

· Showcase achievements and affiliations

· Be a Featured MICER and get recognized

· Share your goals for what you would like to achieve on MICE

Connect

with MICERS from all around the world


· Invite your contacts to become connections

· You will see what your colleagues are sharing when you add them

· Meet new industry professionals

· Get introduced to industry experts through people you know

Meet MICERS Offline

by forming your own or joining a local MICE Chapter


· Find MICE groups and events in your local community

· Form MICE to Meet You chapter and organize events in your local area

· Attend MICE trade shows and events

Follow

updates, events and news you love


· Stayed tuned in to subscribers through their profile, updates and group activities

· Follow what’s trending on MICE and in the MICE industry with MICE Chatter

· Track, join and list MICE trade shows and events your company will be attending to connect with other attendees

· Subscribe to our Blog

· Subscribe to MICE News You Can Use

Build

your company on Mice


· Senior Level – you are an opinion leader with a robust knowledge base to share and raise awareness of your company

· Marketing – you are looking for channels to build traffic back to your business

· Public Relations – You want to know and respond to what the public is saying about your services

Advocate

and become a MICER that influences the future of the Meetings Industry


· Shape the future landscape of the Meetings Industry

· MICE Means Business

Engage

and become a Thought Leader


· Build relationships

· Check for mail, comments and likes, connection requests and reviews

· Keep your listing up-to-date

· Openly communicate with subscribers 24/7

· Communicate regularly by posting company updates on your feed

· Post and respond to comments

· Respond to reviews

· Engage with at least three new people daily

· Peek in on your competition

· Review your stats and contact your page visitors

· Share relevant content and genuine stories

· Publish a Chatter article relevant to the MICE industry with great content that your network will share

· Form or join discussion groups and collaborate with other MICERS worldwide

· Become a Thought Leader and establish credibility in the industry by sharing and exchanging knowledge with your connections and the MICE Network