Category Archives: MICE for Suppliers

MICE.com Supplier Partnerships

MICE.com is an industry specific worldwide network for planners, suppliers and MICE professionals from all sectors of the Meetings Industry. By providing all social media methods of communication our exclusive users exchange knowledge, ideas, experiences and best practices.

Users instantly receive updates from connections, brands, events and publication they follow. MICE.com organizes all of this great information and methods of communication — on one website.

Similar to what happens at a trade show users stay in touch with contacts, make new connections, strengthen existing relationships, find and share supplier reviews, engage in worldwide discussion and networking groups, and shortly send and receive RFPs. This cycles year-round 24/7.

Why Make MICE.com your Social Media Marketing Partner?  

MICE.com is a direct marketing channel for you to increase your visibility to new clients. Reference MICE for Suppliers to see the benefits for suppliers.

We are working to foster cross-collaboration among planners, suppliers, media and publications, trade shows and events, associations and groups as well as educators bringing all of these sectors onto one platform. See our Blog post “MICE.com The Voice for the Meetings Industry.”

MICE will work to support and grow your business by giving you unlimited access to connect with planners by providing a space to build relationships with existing and potential customers. MICERS benefit by being exposed to and informed to the best the industry has to offer.


It’s likely we may have created your company listing for you. To access your listing simply create a personal account using your company email. Once you’ve completed your personal profile check the My Listings tab to see if you’re already an admin. If you don’t see your company under the My Listings tab you’ll want to send us a quick heads up at info@mice.com so we can add you as an admin to your listing.

If your company is not already listed please feel free to create your listing or if you prefer we can create the listing for you then add you as the admin. To create your company listing sign up for a personal account selecting your user type as supplier. Once you’ve completed your personal profile go to the My Listings tab and select + Create a Supplier. If you would like us to create your listing for you please contact Michael Mayhew @ (410) 995-8482 or michael@mice.com.

In all cases you’ll want to reach out so we can send you a guide plus tips on how to best navigate and promote your listing on MICE.


Deliverables

What MICE.com offers our Supplier partners

Get introduced to planners and suppliers through

  • A free Preferred listing with ability to post updates to, direct message and view page visitors.
  • Reach new planners that signs up on MICE as the suggested Supplier in our Welcome series.

* The duration for the free listing and suggested Supplier will be until we reach 20,000 users. At that time the partnership will be re-examined.

Additional benefits include

  • Official partnership announcement and special introduction to your company with logo and link to your MICE listing in our newsletter which reaches over 23,000+ Meetings Industry professionals
  • Mention of partnership on our social media pages
  • Logo placement with hyperlink on partners page (currently under development)
  • Your followers amplify your brand with every interaction

How you are found on MICE

  • Search engine results
  • Search on MICE.com
  • Listing
  • MICE.com newsletter
  • Building a following
  • Post updates
  • Suggested Supplier in Welcome series
  • Amplification 
Preferred listing benefits
  1. MICE.com is a social media channel and lead generation platform for you to promote and market your company as well as communicate and engage with followers, potential customers and the MICE Network.
  2. Ability to login as your company to post, comment on and like activity in the MICE Network as your company.
  3. Post unlimited updates such as: Company details and information, current activities, documents, press releases, photos in addition to web and video links.
  4. Link to your website from your listing.
  5. Display key contacts which links to your personal profiles on MICE.
  6. View full page statistics including who has visited your page.
  7. Ability to import and invite your existing contacts to follow your MICE listing.
  8. Sharing and amplification tools for your followers to recruit new customers
  9. Receive and respond to reviews.
  10. Generate leads, renewals and referrals.

Here are some suggested options on how you can help us grow MICE.com 

  • Share planner and supplier email contact database
  • Add the MICE.com logo with hyperlink on your company web site
  • Invite your clients to follow your listing on MICE.com
  • Add a thumbnail of MICE’s logo on your social media icons tray which links to your listing on MICE.com
  • Mention MICE.com in your newsletter or email blast
  • Mention MICE on your social media pages
  • Mention your MICE.com listing on your Blog
  • Issue joint press release on partnership

For more information please contact Michael Mayhew at (410) 995-8482 or michael@mice.com.

Social Media Marketing on MICE.com

The benefits of social media marketing on MICE.com

Social Media Marketing on MICE.coom

Social media marketing is an essential tool for reaching and engaging with customers. Successful social media marketing is understanding where your customers are and engaging them through your presence on MICE.com.

The benefits of social media marketing

  • Community, connection and conversation
  • Brand awareness
  • Referrals and word-of-mouth advertising by connected users
  • Customer engagement
  • Building loyalty and trust
  • Real time with instant effects
  • Return on impressions
  • Thought leadership and opinions
  • People are willing to invest their time online
  • Environmentally friendly

 The advantages of MICE.com vs. mainstream social networks

Specifically created for Meetings Industry professionals MICE.com is an evolution in niche social media. We have blended the best elements from existing social networks and competitor sites into one unique platform.

Most people prefer to keep their personal social media accounts reserved for friends and family but not business. While LinkedIn may be great for connecting; mainstream social networks are also noisy, crowded and designed for every industry that exists.

While updates on Twitter and Facebook get lost in the sea of personal and unrelated content posting on MICE is targeted and specific to the meetings, incentives, conferences and exhibitions industry.  Users won’t have to sift through layers of useless information like on other networks. Searching for MICERS, suppliers and information on MICE is specific to the industry enabling targeted and quick results.

Social Marketing

Once you upgrade to a Preferred listing communication with the MICE Network is unlimited. You can login and post updates as your company to include: Web and video links, pictures and documents. Company posts link back to your web listing.

MICE.com serves as a social extension of your website that you control. You’ll want to make MICE the number one resource for committing your time and resources. Outperform your competitors by using MICE.com to market your products and services:

  1. Market your business
  2. Be found in search results
  3. Connect, share and collaborate with other MICE professionals
  4. Engage with your customers and openly communicate with MICERS 24/7
  5. Post unlimited updates to your followers and the entire MICE Network
  6. Receive and respond to reviews
  7. View and respond to Requests for Information and Requests for Proposals
  8. Explore planners
  9. Build a following
  10. Track your page visitors
  11. Join a local networking groups and connect offline through MICE to Meet You Events
  12. Be a Thought Leader
  13. List trade show and events your company is attending
  14. Generate new leads, referrals, repeat business and revenue

All levels of your business can use MICE.com:

Public Relations – you want to know and respond to what the public is saying about your services

Senior Level – you are an opinion leader with a robust knowledge base to share and raise awareness of your company

Marketing – you are looking for channels to build traffic back to your business

Lead Generation

A Preferred listing unlocks a series of features that puts your company in the spotlight. Explore leads from around the world or be introduced to new customers through your existing customers.

  • Be matched with leads based on their profile
  • Find leads using the Explore section
  • Research leads by viewing their detailed profiles
  • Encourage your loyal customers to post reviews
  • Post engaging content on your feed that your followers can share
  • Create and participate in group discussions
  • Engagement = Amplification (new eyes): Each interaction amplifies your brand into the feeds of potential customers

Engagement: Year-Round 24/7 Communication

Whether you’re continuing a conversation from a trade show or connecting with a user for the first time it’s important to know that your presence on MICE.com must consist of engagement. Social media marketing success is about engagement and participation.

You must also listen before engaging. This will allow you to position yourself as an expert. Establishing long-term relationships with customers is a two-way conversation. Unlike traditional media MICE.com is your outlet for year-round advertising.

Amplification

MICE.com has built amplification in to our platform. Amplification is triggered and automated word-of-mouth pushed to potential customers through your interactions with your followers. Your followers also serve as your recruiters and marketers. Any interaction your company has with a user is amplified into the feeds of their connections. In a matter of seconds hundreds of interconnected users can receive and share your content.

Social Proof

Social media is very influential in purchase decisions. Planners nowadays do their homework when searching for a destination and venue. They want to gather intelligence and know what to expect.

Get the social proof you need by inviting your connections to post reviews. See our Blog post on Are you using your Net Promoters?

Next to word-of-mouth reviews are the second most trusted form of advertising. Planners will always believe their peers over a sales representative, which is something you can use to your advantage. Get your loyal customers selling on your behalf. Go a step further by showcasing your clients’ events on your listing.

Support

Make MICE.com your number one social media outlet for building relationships and engaging with your customers as well as connecting and marketing to new clients.

Once you upgrade to a Preferred listing your account rep will send you a full strategy and complete guide with tips on how to maximize your exposure on MICE.com.

MICE for Suppliers

About MICE.com

MICE.com is an industry specific worldwide network for planners, suppliers and MICE professionals from all sectors of the Meetings Industry. By providing all social media methods of communication our exclusive users exchange knowledge, ideas, experiences and best practices.

Users instantly receive updates from connections, brands, events and publication they follow. MICE.com organizes all of this great information and methods of communication — on one website.

Similar to what happens at a trade show users stay in touch with contacts, make new connections, strengthen existing relationships, find and share supplier reviews, engage in worldwide discussion and networking groups, and shortly send and receive RFPs. This cycles year-round 24/7.

MICE.com for Suppliers

Planners are always searching and keeping their options open when sourcing venues and MICE products and services providers so it’s crucial to stay in front of them every day. MICE.com is a direct to consumer brand channel for suppliers to stay in front of meetings, incentives, conferences and exhibitions planners.

Suppliers play a pivotal role in turning a planner’s vision into reality and making planners shine. MICE provides the tools and technology to solve the challenges of the supplier/planner relationship. Enabling suppliers to build trust with planners and for planners to enhance their credibility and rock star reputation.

MICE.com serves as a social extension of your company website enabling your company to instantly and frequently push updates and information to existing and potential customers.

Whether you’re a hotel, CVB, DMC, or products and services provider MICE.com is your partner for building new connections and generating increased revenue for your business.


Get Listed

Create or claim your Company Listing

Free listing: You’re looking for free exposure and you want to build a following

Preferred listing: You’re an aggressive go-getter looking to generate leads, build and strengthen relationships with planners and communicate with your customers. Be found by MICE planners, link to your site, upload documents and unlock the ability to communicate with leads.

• Market your business
• Post unlimited updates to the MICE Network
• Research and connect with MICE planners online and offline
• Generate new leads, referrals and repeat business
• Link to your website
• Upload company brochures and documents
• Receive and respond to reviews and utilize your net promoters
• Track page visitors

How you are found on MICE

  • Search engine results
  • Search on MICE.com
  • Listing
  • MICE.com newsletter
  • Building a following
  • Post updates
  • Amplification

Join MICE.com by Creating your Personal Profile


• Be found for business opportunities
• Showcase achievements and affiliations
• Be a Featured MICER and get recognized
• Share and collaborate with MICERS all around the world

Connect with MICERS from all around the world


Invite your contacts to become connections
• You will see what your colleagues are sharing when you add them
• Find leads and meet new industry professionals
• Get introduced to industry experts through people you know

Meet MICERS Offline by forming your own or joining a local MICE Chapter


• Find MICE groups and events in your local community
• Form MICE to Meet You chapter and organize events in your local area
• Attend MICE trade shows and events

Follow planner updates, events and news you love


• Stayed tuned in to planners through their profile, updates and group activities
• Follow what’s trending on MICE and in the MICE industry with MICE Chatter
• Track, join and list MICE trade shows and events your company will be attending to connect with other attendees
Subscribe to our Blog
Subscribe to MICE News You Can Use

Build your company on Mice


• Senior Level – you are an opinion leader with a robust knowledge base to share and raise awareness of your company
• Marketing – you are looking for channels to build traffic back to your business
• Public Relations – You want to know and respond to what the public is saying about your services

Learn from other MICERS and stay current on industry news and trends


• Find a mentor and get support from seasoned peers
• Obtain new knowledge and ideas
• Stay current on industry news, new event technology and emerging trends from all sectors of the Meetings Industry
• Receive the weekly updates about the MICE Network: MICE News You Can Use
• Find links to educational events, webinars and training to advance your knowledge

Advocate and become a MICER that influences the future of the Meetings Industry


• Be a voice
MICE Means Business

Engage and become a Thought Leader


• Check for mail, comments and likes, connection requests, reviews  and RFPs
• Keep your listing up-to-date
• Openly communicate with planners 24/7
• Communicate regularly by posting company updates on your feed
• Post and respond to comments
• Respond to planner reviews
• Engage with at least three new people daily
• Peek in on your competition
• Review your stats and contact your page visitors
• Share relevant content and genuine stories
• Publish a Chatter article relevant to the MICE industry with great content that your network will share
• Upload event photos
• Form or join discussion groups and collaborate with other MICERS worldwide
• Seek advice and gain knowledge
• Become a Thought Leader and establish credibility in the industry by sharing and exchanging knowledge with your connections and the MICE Network

 

MICE.com is absolutely free to join.

Join or login now to see what’s new on Mice.com. Have something to share? Post to your feed!

This is your community and we are always open to suggestions. We want to make MICE.com an every day tool you can’t live without. If you have any ideas or wish to share your feedback please contact Michael at michael@mice.com.

MICE.com for Suppliers: MICE.com the Year-Round 24/7 Trade Show

The IAEE 2014 Future Trends | Impacting the Exhibitions and Events Industry authored by Francis J. Friedman states:

“The exhibitions and events industry has recognized its current structure is “episodic” in that a show or event takes place at one short time period in the year (assuming an annual show), and it must move to a year-round communications platform with its current audience and to attract new audiences. The industry also is awakening to the fact that continuing “content” is needed in order to move to a year-round communication program.”

Source IAEE 2014 Future Trends | Impacting the Exhibitions and Events Industry

MICE.com the Year-Round 24/7 Trade Show

Imagine all of the benefits of a trade show without the time and expense. MICE.com has built the year-round MICE industry trade show.  MICE helps continue conversations and business once the trade show floors have closed by providing a year-round 24/7 resource for connecting, collaborating, building relationships, supplier sourcing, gathering knowledge and closing deals.

MICE is an online community and global supplier network for MICE professionals to connect, share, collaborate, follow and market.

MICE.com is your place to connect directly with MICE Planners:

1. Meet new customers and maintain relationships with existing customers
2. Generate leads, referrals and repeat business
3. Openly communicate 24/7 with MICE buyers and strengthening your customer relationships

MICE.com for Event Follow Up

A typical trade show is about 3 days which requires a lot of time and preparation. Not to mention the travel expenses, booth costs and additional incidentals which only allows a small window of opportunity to conduct business.

Did you earn, win-over or close all of your deals? Most likely not. The face-to-face connections you made were invaluable but is going to require some consistent follow up. MICE.com is your 24/7 channel to build and nurture the relationships you formed.

While you’re at the event don’t just collect business cards but tell your contacts to find you on MICE.com. Invite them to connect with you and follow your listing on MICE.

Like any good relationship, your followers require care and attention. Once you have followers, it’s important to nurture those relationships. To nurture these relationships start with great communication and your tool for developing conversations is your activity feed.

Upgrading to a Preferred listing allows you to broadcast news and milestones, promotions and group inclusive packages, room and meeting facility availability, hot dates, press releases, industry articles, images and web/video links on your activity feed as your company.

MICE.com has also built amplification into our platform. Amplification is triggered and automated word-of-mouth pushed to potential customers through your interactions with your followers. Your followers also serve as your recruiters and marketers. Any interaction your company has with a user is amplified into the feeds of their connections. In a matter of seconds hundreds of interconnected users can receive and share your content.

Industry Trade Shows on MICE.com

Be sure to utilize industry trade show and event listings on MICE.com. You have the option to follow or select attending industry trade shows and events on MICE.

With an upgraded Preferred listing you’ll gain the ability to communicate with buyers as your company pre and post event by posting updates on the feed for each event your company will have a presence. When you select attending an event it will appear on your company listing letting buyers know what events they can find you exhibiting.

Get Listed!

Our key objective is to provide suppliers a cost-effective marketing channel which maximizes ROI. Whether you’re a hotel, CVB, DMC, service provider or have products to offer MICE is your partner for building new connections and supporting increased revenue for your business.

Reach a greater number of buyers for a longer period at a fraction of the cost of a trade show booth or magazine ad. Gain a competitive edge over your competition and stand out in front of MICE buyers. List your company today.

This is your community and we are always open to suggestions. If you have any ideas or wish to share your feedback please contact Michael at michael@mice.com.

MICE.com for Suppliers: Building Relationships with Planners on MICE.com

Are you looking to connect and build relationships with Meeting Planners? Join MICE.com, invite your planners to follow your listing and collaborate with them on a daily basis.

All levels of your business should be using MICE.com:

Public Relations – you want to know and respond to what the public is saying about your services

Senior Level – you are an opinion leader with a robust knowledge base to share and raise awareness of your company

Marketing – you are looking for channels to build traffic back to your business. Get listed, share it and get engaged today!

So you may already be connected to planners via LinkedIn but do you communicate with them daily? MICE.com is the absolute best resource for collecting information on planners as well as keeping the communication going.

MICE collects detailed information from planners that LinkedIn does not. LinkedIn for communication is difficult because it is noisy and crowded. You have to sift through layers of useless search results and information. Connecting and finding the most relevant information on MICE is instantaneous.

Borrowing on some highlights taken from Junvi Ola on tambourine.com: Top 10 ways to attract more meetings in 2015:

10 Ways to build authentic long-term relationships with planners and close deals:

1. Don’t just connect but reach out and build your relationships.
2. Showcase how you’re going to put on a WOW program for their attendees.
3. Provide planners with relevant content and tools needed to execute a flawless program.
4. Collaborate and be a supportive resource.
5. Think like them and learn what’s most important to planners.
6. Share information planners post.
7. Answer questions and share knowledge by creating or participating in discussion groups.
8. Incorporate customer generated content in your posts.
9. Praise meeting planners by giving positive public feedback on their work.
10. Give insider knowledge and tips on your local destination.

Source http://www.tambourine.com/blog/top-10-ways-to-attract-more-meetings-in-2015-part-1/
http://www.tambourine.com/blog/top-10-ways-to-attract-more-meetings-in-2015-part-2/
http://www.tambourine.com/blog/author/junviola/

Getting Started

The first thing you’ll want to do is establish a company presence on MICE.com then broadcast your presence.

1. Complete your personal profile and upload your picture.
2. Claim or create your company listing.
3. Upgrade to a Preferred listing in order to fully utilize all of the benefits of MICE.com.
4. Draw awareness to your listing by publishing your personal and company MICE.com URL on all your marketing collateral, including business cards, email signature, newsletters, web sites and brochures.
5. Share and add MICE.com to your favorite social networking sites.
6. Hotels are recommended to encourage their Concierge and Chef/F&B team to sign-up. F&B staff are now playing a vital role in the buying decision. The Concierge can provide information and feedback to the meeting planner.
7. Engage your colleagues: Employees are your most reliable advocates. Encourage them to complete their profiles and include a link to your Company Page in their email signatures.
8. Purchase advertising space and other packages to push your services to planners on MICE.

Build A Following

Creating authentic relationships is essential to achieving success on MICE. Once you’ve established your company presence on MICE, you can begin fostering these relationships by attracting followers to your
Preferred Listing. Here are some simple, effective strategies for attracting company followers and getting those relationships off to a strong start.

1. Invite your contacts to follow your listing.
2. Keep your contacts up to date on your business and turn them into your promoters. Once they follow you, your company chatter and new updates will appear in their feed. Others will also see that they are following you.
3. Consistently update your profile and activity feed. Include any position change, location change, new affiliations, etc.
4. Announce your listing in an email newsletter to existing customers or partners. Ask recipients to post feedback on your activity feed about the kinds of content they want to receive through your listing. This will help you focus your conversations.
5. Add a “Follow” button to your website and Blog.
6. Celebrate your new listing on the company Blog.

Engage Followers

Like any good relationship, your followers require care and attention. Once you have followers, it’s important to nurture those relationships. To nurture these relationships start with great communication and your tool for developing conversations is your activity feed.

Upgrading to a Preferred listing allows you to broadcast news and milestones, promotions and group inclusive packages, room and meeting facility availability, hot dates, press releases, industry articles, images and web/video links on your activity feed as your company.

1. Continually check MICE for new connection requests, followers and messages.
2. Comment on and respond to posts as well as reviews. Be sure to reply to any correspondence immediately. Responding promptly will show potential buyers that you take their feedback and requests seriously. And, most importantly make sure every complaint is resolved.
3. Avoid watching online conversations about your business. Instead, engage in them. Interact occasionally with your connections to build relationships. Learn more about your recent followers by viewing their profiles.
4. Increase interactions by posting regularly to develop deeper relationships and to create an active community around your listing. Regularly share an update by announcing deals, promotions, ongoing specials and sneak peeks about new products and services. Every update appears in the feeds of your followers.
5. Ask your advocates to share reviews and experiences with your products and services. Their recommendations will get amplified throughout the network.
6. The best way to build a relationship is through providing quality and relevant content. Keep your content informative. Higher engagement if you keep it short-a brief sentence or two will do.
7. Ask questions. Ask users for feedback about an industry trend, business problem, new product or service and more. Your followers will welcome the chance to respond to questions.
8. Connect to your customers: Be helpful and friendly, not salesy. Be sure you’re providing content that delivers a specific benefit to your followers.
9. You can link to just about anything on your feed. Link to great content. Just remember to write a compelling sentence to accompany the link, inspiring members to click through.
10. Post interesting video links or tell a story through a video. Video is a proven method for increasing engagement. If your company has a YouTube channel, embed product or customer testimonial videos that tell a compelling narrative about the value you offer.
11. Offer value to connections. Be a connector. When you build a reputation for wanting to help your followers, you’ll be more likely to convert them into loyal customers.
12. Listen to conversations that occur off MICE. Collect information and post content around the most popular topics. Your followers will find your updates more worthy of a share, like or comment.
13. Think about timing. Updates posted in the morning usually gain the highest engagement, with a slight bump occurring again after business hours. Experiment to see what works best for your company.
14. Use MICE to keep up-to-date with planner’s real time during their meeting or event.
15. Don’t spam.

Groups

Create a Group listing on MICE or join, participate and interact with groups to connect with prospects. The goal is to engage which will increase your visibility.

1. Seek out groups with lots of activity rather than simply lots of connections. Contribute to popular discussions that users have started.
2. Answer and post questions in within MICE groups. Try to show your expertise without trying to promote yourself or your business. As people “like” and reply to your comments, you have a chance to become a Thought Leader in the group.
3. You can also earn trust with users by sharing. When you post to groups, aim to drive responses that will help users solve problems and share insights with each other.
4. If you are targeting business from a particular country, join groups with members from that country and participate in their discussions.
5. Join groups where clients are involved.

Events

The best use of your profile is to build a relationship online by engaging with other connections and then taking the relationship offline by attending industry events both distant and locally.

Suppliers can display industry events your company is attending on your listing. This allows users to know where you’ll be and enable collaboration before meeting at an event.

Join local group events. MICE to Meet You Events are local networking and discussion groups that meet offline all around the world

1. Find and follow an industry trade shows and events from our events calendar.
2. Display events you plan to attend on your personal profile and listing.
3. Invite other users to join events.
4. Promote and share every event you attend.
5. Collaborate on events.
6. Review trade shows and events.
7. Start of find a MICE to Meet You group event in your local area.
8. Organize events or let people know about your upcoming business functions. Celebrate a milestone, launch, holiday, or anniversary by promoting the event to your loyal followers.

Be a Thought Leader

Are you ready to engage with other leaders in the MICE industry? Build a strong network on MICE.com by forming alliances with other leaders in the industry. Become a MICE Community leader by starting conversations.

Rise in the ranks of the MICE network as you become valuable to other community leaders you want as allies. Build alliances while generating leads, repeat business and referrals. Establish your company as a thought leader in the MICE industry by sponsoring content on the MICE Chatter section and newsletters.

Get Listed!

Our key objective is to provide suppliers a cost-effective marketing channel which maximizes ROI. Whether you’re a hotel, CVB, DMC, service provider or have products to offer MICE is your partner for building new connections.

Reach a greater number of buyers for a longer period at a fraction of the cost of a trade show booth or magazine ad. Gain a competitive edge over your competition and stand out in front of MICE buyers. List your company today.

This is your community and we are always open to suggestions. If you have any ideas or wish to share your feedback please contact Michael at michael@mice.com.

MICE for Suppliers: Reviews on MICE.com

Gathering customer insight does not require huge amounts of financial and human resources. Surveys can be valuable but only provide a controlled short-sighted perspective on customer satisfaction.

The best way to increase profitability, improve services and save on marketing costs is through customer reviews. Reviews are simply the most efficient, effective and most intuitive way to collect and measure customer feedback which provides real-time feedback on how you’re performing and the opportunity to improve products and services.

On MICE.com users may submit reviews on supplier products and services rating different aspects of service provided by the supplier. Any user can view reviews submitted by another user.

Keep in mind that MICE.com users are industry professionals looking to establish themselves as experts as well as provide helpful knowledge to the community. To keep the review process balanced the reviewer’s image, name and link back to their MICE.com profile will be listed with the review.

When a customer writes a review they serve as a reference. Customer reviews should be seen as an operating management tool for what you’re doing right and what can be improved. A customer’s willingness to recommend your products and services to others is a direct result from how well they were treated. Customer service ranks as the number one reason why a customer would recommend or not recommend a company.

“True loyalty clearly affects profitability.” Frederick F. Reichheld a Boston-based director emeritus at Bain & Company, and the author of Loyalty Rules! (Harvard Business School Press, 2001). By inviting your existing customers to follow your listing and write reviews on MICE you’re allowing loyal customers to advocate for your brand. Loyal customers will take the time to write up a review and share your listing with their business contacts. Your loyal base has already made the investment in your products and services and this is the best way to tell your brands story ultimately bringing in new customers at no charge to your business.

You’ll especially want to be sure to invite buyers that have stuck with you because you’ve treated them well and have provided great value even when slightly higher than your competitors. While regular customers may not tend to be always profitable loyalty to you reduces your acquisition expenses.

A good way to measure your customer’s loyalty is to over time match reviews to their actual behavior through repeat purchases and referral patterns. As their budgets grow truly loyal customers will buy more over time.

Customers want to be heard and can do so by providing detailed feedback and open-ended comments explaining why they gave their rating. Why would you want this information public you ask? This is treasure trove for your company and how you can convert a passively satisfied customer into a promoter simply through your response.

Companies should be timely to feedback following up with an immediate response. Reviews can provide insight to a problem such a service quality from the customer’s perspective. You can utilize this feedback to identify the root cause of a problem and get it resolved.

Start by responding to all reviews. Show compassion and that you understand the customer’s point of view. Uncover any unaddressed issues then work through each issue until you’ve been able to resolve their concerns.

Then take this useful information and funnel the issues directly to front-line employees and managers implementing any necessary changes. Share your net-promoter number throughout your organization.

Taking all of these steps will increase the number of your promoters and turn passively satisfied customers into advocates, which is the only path to profitable growth.

Suppliers will be provided the ability to respond and are encouraged to comment on user reviews. In the event a supplier deems a review inaccurate, MICE.com will require follow up from the user. If a user abuses the reviewing process, they will lose the privilege to post reviews. Additionally, our review policy states that there will be no anonymous reviews and suppliers are forbidden from posting self-reviews.

Suppliers aiming to achieve first-class service and boost group business that is sustainable and profitable while gaining loyalty among new and existing customer’s begins with creating your company listing and inviting your loyal base to review your products and services on MICE.com.

When your loyal customers write reviews they will indicate that they have received good value and recommend your products and services. Simply put, suppliers with the highest net-promoter scores will attract the most new buyers. Be a leader in the industry by intensely building your customer relationships through MICE.com.

Information and source provided by Frederick F. Reichheld, Harvard Business Review
https://hbr.org/2003/12/the-one-number-you-need-to-grow

Are you using your net promoters?

The net promoter score has become the gold standard for measuring customer satisfaction. Promoters are loyal enthusiastic customers who will keep buying and refer others, fueling growth. We typically keep these customers a secret out of fear that our competition may find out who they are and attempt to steal them away. In actuality, these customers are our ticket to growth.

10 years ago we lost an employee who left for promises of rosier pastures with the competition. Indifferent to their non-compete agreement, their first step was to start contacting our strongest accounts. What we quickly learned, was these accounts were our biggest fans, our biggest promoters. We learned that our customer service was the representation of our company as a whole and not any one individual. The few accounts that did leave, returned a year later more loyal than ever.

What does this mean for you? Your clients are your biggest promoters and you should not be afraid to expose them to the market and potentially your competition. Chances are your competition already knows who they are.

Encourage your customers to provide reviews and testimonials for your product or service. Their colleagues will listen to them, they will bolster their credibility as a thought leader and in the end; you will both gain great exposure and increase your sales.

Mice.com provides the perfect platform for you to increase exposure for your product and the services you provide to the meetings, incentives, conferences, and expositions markets. Start by inviting your clients to follow you on Mice.com.

Once they do, thank them and encourage them to write a review. With each review, potential buyers will get a clear picture of the services you provide. You will gain exposure to the reviewer’s colleagues on Mice.com as well. Followers will stay updated any news you relate to the market. Every time someone likes your content or reviews, you will be exposed to a whole new set of connections.