Topic archives: MICE Industry/The Meetings Industry

  • The MICE industry also referred to as the Meetings Industry is a mighty and vital business sector which produces millions of jobs, generates billions in revenue and contributes to economic growth. The Meetings Mean Business Coalition stated that “According to a recent study by PwC, the meetings industry contributed more than $280 billion to the national economy and put another $88 billion back into the economy through federal, state and local taxes in 2012.” Education, continuing...

  • The IAEE 2014 Future Trends | Impacting the Exhibitions and Events Industry authored by Francis J. Friedman states: “The exhibitions and events industry has recognized its current structure is “episodic” in that a show or event takes place at one short time period in the year (assuming an annual show), and it must move to a year-round communications platform with its current audience and to attract new audiences. The industry also is awakening to the fact that continuing “content”...

  • Are you looking to connect and build relationships with Meeting Planners? Join MICE.com, invite your planners to follow your listing and collaborate with them on a daily basis. All levels of your business should be using MICE.com: Public Relations – you want to know and respond to what the public is saying about your services Senior Level - you are an opinion leader with a robust knowledge base to share and raise awareness of your company Marketing – you are looking for channels...

  • Everything You Need to Know About MICE What is the definition of MICE? “MICE” also known as the Meetings Industry stands for: Meetings, Incentives, Conferences and Exhibitions. Sometimes the “C” and “E” can refer to Conventions and Events. IAPCO (the International Association of Professional Congress Organizers) publishes a book called "Meetings Industry Terminology" which functions as a dictionary for the meetings industry. These are the definitions as put out by...