Topic archives: Net promoters

  • The net promoter score has become the gold standard for measuring customer satisfaction. Promoters are loyal enthusiastic customers who will keep buying and refer others, fueling growth. We typically keep these customers a secret out of fear that our competition may find out who they are and attempt to steal them away. In actuality, these customers are our ticket to growth. 10 years ago we lost an employee who left for promises of rosier pastures with the competition. Indifferent to their...