Category Archives: Trade shows

MICE for Trade Shows and Events

If you’re an organizer for trade shows or events devoted to MICE industry such as IMEX, IBTM, ITB, Expo Expo etc. the Trade Show / Event user type is for you. All other planners should sign up as a Planner. is an online community for the Meetings, Incentives, Conferences and Exhibitions industry. At MICE we are working to foster cross collaboration among planners, suppliers, media and publications, trade shows and events, associations and groups, as well as educators bringing all of these sectors onto one platform. See our Blog post “ The Voice for the Meetings Industry.” is another resource for you to expand your brand. At MICE we will work to support, grow and add to your business by giving you unlimited access to connect with our planners and suppliers by providing a space to build relationships with new and existing customers.

Additionally, our community will provide a wealth of data and information to use for research and reporting.

Why partner with MICE? See our Blog post on Make your Social Media Marketing Partner.

We put a lot of focus into designing event listings on MICE and would be thrilled to showcase your events in our community. Event listings are free and yours to control. Through MICE you can promote your events, link to event sites, keep attendees up-to-date, circulate information, post photos and videos, and receive reviews. is a direct marketing channel for you to increase your visibility to new attendees, exhibitors, advertisers and sponsors.

You benefit by being able to communicate with existing and potential attendees. We benefit by you utilizing our site. And, our MICERS benefit by being exposed to and informed about what’s happening the in the industry.

It’s likely we may have created your event listing for you. To access your listing simply create a personal account using your company email. Once you’ve completed your personal profile check the My Listings tab to see if you’re already an admin. If you don’t see your event under the My Listings tab you’ll want to send us a quick heads up at so we can add you as an admin to your listing.

If your event is not already listed please feel free to create your listing or if you prefer we can create the listing for you then add you as the admin. To create your event listing sign up for a personal account selecting your user type as Trade show/Event. Once you’ve completed your personal profile go to the My Listings tab and select + Create an Event. If you would like us to create your listing for you please contact Michael Mayhew @ (410) 995-8482 or

In all cases you’ll want to reach out so we can send you a guide plus tips on how to best navigate and promote your listing on MICE.

An event listing on provides the following benefits

  1. is a social media channel and lead generation platform for you to promote and market your events as well as communicate and engage with your attendees, exhibitors, advertisers and sponsors, followers and MICE Network.
  2. Ability to login as your event to post, comment on and like activity in the MICE Network as your event.
  3. Post unlimited updates such as:  Event details and information, current activities, documents, press releases, photos in addition to web and video links.
  4. Link to your website from your listing.
  5. Display key contacts which links to your personal profiles on MICE.
  6. View full page statistics including who has visited your page.
  7. Ability to import and invite your existing contacts to follow your MICE listing.
  8. Portal for attendees to chat with one another as well as an interactive listing that allows buyers and suppliers to collaborate before and after your event.
  9. Sharing and amplification tools for attendees to recruit new attendees as well as display your event logo on their profiles which links to your listing.
  10. Receive and respond to reviews.

Interested in forming a cross-promotional partnership with


What offers our event partners
  • A free Preferred listing with ability to post updates to, direct message and track viewers.
  • Reach new planners that sign up on MICE as the suggested Event in our Welcome series.

Additional benefits include

  • Event logo placement with hyperlink on events calendar and our Chatter page
  • Official partnership announcement in our newsletter with a link to your MICE event listing which reaches over 26,000+ Meetings Industry professionals
  • One month leading up to the event we would include a link to your event listing on MICE in our weekly newsletters
  • Mention of your event listing on our social media pages
  • One Blog post about your event on the MICE Blog
  • Attendees and followers amplify your brand with every interaction

How you are found on MICE

  • Search engine results
  • Search on
  • Listing
  • newsletter
  • Building a following
  • Post updates
  • Suggested Event in Welcome series
  • Amplification 
Benefits to your attendees
  • Attendees can connect with one another on
  • Interactive listing for attendees to follow, receive updates and gather to collaborate
  • Suppliers can link to their listings on
  • Attendees can use MICE to promote your event to recruit new attendees
  • Attendees can display their attendance on their profiles and company listings
  • Attendees can share their networking successes, learning experiences, opinions on the destination and overall thoughts as well as post event photos and videos
Here are some suggested options on how you can help us grow
  • Share planner and supplier email contact database
  • Issue joint press release on partnership
  • Add the logo with hyperlink on your event web site
  • Invite attendees to follow your listing on
  • Thumbnail of MICE’s logo on your social media icons tray which links to your event listing on
  • Include a link to MICE on your registration sign up
  • Mention in your newsletter or email blast
  • Use as your community/connection piece in event app for attendees to connect with each other or include as a social media option enabling to add their profile url
  • Add ability for exhibitors to link to their listings under contact this exhibitor option
  • Mention MICE on your social media pages
  • Mention your listing on your Blog
  • Include MICE’s logo and profile in the final delegate pack handed out to all attendees
  • Booth space and complimentary passes for MICE staff at your events

For more information please contact Michael Mayhew at (410) 995-8482 or


Join by Creating your Public Profile

· Be found for business opportunities

· Showcase achievements and affiliations

· Be a Featured MICER and get recognized

· Share your goals for what you would like to achieve on MICE


with MICERS from all around the world

· Invite your contacts to become connections· You will see what your colleagues are sharing when you add them

· Meet new industry professionals

· Get introduced to industry experts through people you know

Meet MICERS Offline

by forming your own or joining a local MICE Chapter

· Find MICE groups and events in your local community

· Form MICE to Meet You chapter and organize events in your local area


updates, events and news you love

· Stayed tuned in to attendees through their profile, updates and group activities

· Follow what’s trending on MICE and in the MICE industry with MICE Chatter

· Subscribe to our Blog

· Subscribe to MICE News You Can Use


your company on Mice

· Senior Level – you are an opinion leader with a robust knowledge base to share and raise awareness of your company

· Marketing – you are looking for channels to build traffic back to your business

· Public Relations – You want to know and respond to what the public is saying about your services


and become a MICER that influences the future of the Meetings Industry

· Shape the future landscape of the Meetings Industry

· MICE Means Business


and become a Thought Leader

· Build relationships

· Check for mail, comments and likes, connection requests and reviews

· Keep your listing up-to-date

· Openly communicate with attendees 24/7

· Communicate regularly by posting company updates on your feed

· Post and respond to comments

· Respond to reviews

· Engage with at least three new people daily

· Peek in on your competition

· Review your stats and contact your page visitors

· Share relevant content and genuine stories

· Publish a Chatter article relevant to the MICE industry with great content that your network will share

· Form or join discussion groups and collaborate with other MICERS worldwide

· Become a Thought Leader and establish credibility in the industry by sharing and exchanging knowledge with your connections and the MICE Network 

Asian MICE & Travel Industry To Thrive In 2016

The burgeoning MICE industry (Meetings, Incentives, Conference, Exhibitions) has been growing steadily over the past few couple of years. Despite the fact that Europe and the United States are still the major MICE markets worldwide, the Asia Pacific markets have seen rapid growth. According to the ICCA statistics report in 2014, there were over 2,400 meetings held in Asia Pacific & Middle East, which occupied 20% of worldwide meetings.

Holding more than 140 meetings in 2014, Singapore ranked the top in terms of the number of meetings per city and is regarded as the biggest MICE market in Southeast Asia. It will continue to increase the level of resources for the industry in order to grow its MICE industry in 2016.

The Singapore Exhibition & Convention Bureau recently announced “MICE 2020””, a blueprint for the country’s MICE industry evolution. The major themes of the project include: transforming Singapore into a “connected city””, defining an authentic, local and experience-driven meetings approach and establishing the country as the definitive MICE headquarters of Asia.

Other Southeast Asian countries are vying to knock Singapore off the top spot with their own similar efforts. Thailand MICE industry recorded over 580,000 travellers and generated around $14 million in the first three quarters of fiscal year of 2015. Bangkok’s IMPACT exhibition centre has revealed a mega project aimed at MICE professionals. $3.5 million baht is to be spent to enhance their facilities including adding a theme park along the shore of the lake

Following the growth of the Asian MICE industry and the success of the MICE Asia Pacific Exhibition 2015, Oliver Kinross is proud to present MICE Asia Pacific Exhibition 2016 –on 21 & 22 September 2016, Suntec Singapore Convention & Exhibition Centre. Asia Pacifc MICE Awards 2016 Ceremony and networking evening will also take place after day one of the exhibition and will feature live entertainment acts, cocktail party and networking. Only 4 weeks left until nomination for the Awards close. To nominate your own company, client or partners for the show please contact and complete an application form before 17th June.

Thousands of event organisers and travel professionals will be present to see over 30 presentations at the complimentary conferences and workshops. Register online at

To register for a free pass or to request further information, please contact Katherine Chan at for Suppliers: the Year-Round 24/7 Trade Show

The IAEE 2014 Future Trends | Impacting the Exhibitions and Events Industry authored by Francis J. Friedman states:

“The exhibitions and events industry has recognized its current structure is “episodic” in that a show or event takes place at one short time period in the year (assuming an annual show), and it must move to a year-round communications platform with its current audience and to attract new audiences. The industry also is awakening to the fact that continuing “content” is needed in order to move to a year-round communication program.”

Source IAEE 2014 Future Trends | Impacting the Exhibitions and Events Industry the Year-Round 24/7 Trade Show

Imagine all of the benefits of a trade show without the time and expense. has built the year-round MICE industry trade show.  MICE helps continue conversations and business once the trade show floors have closed by providing a year-round 24/7 resource for connecting, collaborating, building relationships, supplier sourcing, gathering knowledge and closing deals.

MICE is an online community and global supplier network for MICE professionals to connect, share, collaborate, follow and market. is your place to connect directly with MICE Planners:

1. Meet new customers and maintain relationships with existing customers
2. Generate leads, referrals and repeat business
3. Openly communicate 24/7 with MICE buyers and strengthening your customer relationships for Event Follow Up

A typical trade show is about 3 days which requires a lot of time and preparation. Not to mention the travel expenses, booth costs and additional incidentals which only allows a small window of opportunity to conduct business.

Did you earn, win-over or close all of your deals? Most likely not. The face-to-face connections you made were invaluable but is going to require some consistent follow up. is your 24/7 channel to build and nurture the relationships you formed.

While you’re at the event don’t just collect business cards but tell your contacts to find you on Invite them to connect with you and follow your listing on MICE.

Like any good relationship, your followers require care and attention. Once you have followers, it’s important to nurture those relationships. To nurture these relationships start with great communication and your tool for developing conversations is your activity feed.

Upgrading to a Preferred listing allows you to broadcast news and milestones, promotions and group inclusive packages, room and meeting facility availability, hot dates, press releases, industry articles, images and web/video links on your activity feed as your company. has also built amplification into our platform. Amplification is triggered and automated word-of-mouth pushed to potential customers through your interactions with your followers. Your followers also serve as your recruiters and marketers. Any interaction your company has with a user is amplified into the feeds of their connections. In a matter of seconds hundreds of interconnected users can receive and share your content.

Industry Trade Shows on

Be sure to utilize industry trade show and event listings on You have the option to follow or select attending industry trade shows and events on MICE.

With an upgraded Preferred listing you’ll gain the ability to communicate with buyers as your company pre and post event by posting updates on the feed for each event your company will have a presence. When you select attending an event it will appear on your company listing letting buyers know what events they can find you exhibiting.

Get Listed!

Our key objective is to provide suppliers a cost-effective marketing channel which maximizes ROI. Whether you’re a hotel, CVB, DMC, service provider or have products to offer MICE is your partner for building new connections and supporting increased revenue for your business.

Reach a greater number of buyers for a longer period at a fraction of the cost of a trade show booth or magazine ad. Gain a competitive edge over your competition and stand out in front of MICE buyers. List your company today.

This is your community and we are always open to suggestions. If you have any ideas or wish to share your feedback please contact Michael at