20 Associations and Groups in the MICE Industry


20 Associations and Groups in the MICE Industry

An association is a group of persons banded together for a specific purpose. Associations exist to promote communication, advocacy, information and education among like-minded individuals working together for a common cause.

There are a variety of Associations and groups in the MICE industry. Knowing which to join can be a bit overwhelming so we’ve put together a list of along with the benefits and costs for each. You can follow all of these Associations on MICE.com.

1. ACTE: Association of Corporate Travel Executives
2. ADMEI: Association of Destination Management Executives International
3. AMPS: The Association of Meeting Professionals
4. ASAE: American Society of Association Executives
5. ASTA: American Society of Travel Agents
6. CIC: Convention Industry Council
7. CLIA: Cruise Lines International Association
8. CSPI: Convention Sales Professionals International
9. DMAI: Destination Marketing Association International
10. GBTA: Global Business Travel Association
11. HSMAI: Hospitality Sales and Marketing Association International
12. IAEE: International Association of Exhibitions and Events
13. ICCA: International Congress and Convention Association
14. IMA: Incentive Marketing Association
15. MMB: Meetings Mean Business
16. MPI: Meeting Professionals International
17. PCMA: Professional Convention Management Association
18. SGMP: Society of Government Meeting Professionals
19. SITE: Society for Incentive Travel Excellence
20. SPIN: The Senior Planners Industry Network

ACTE: Association of Corporate Travel Executives

ACTE was founded through the vision of corporate travel suppliers and buyers seeking to establish equitable representation within the travel management profession. ACTE is a global organization in which corporate travel buyers and suppliers work together, developing a unique and valuable educational resource for business travel professionals. Joined by progressive senior-level travel executives, their model calls for an international network, emphasizing smaller, more numerous educational forums held not only in the United States, but also throughout the world.

Benefits & Pricing

ADMEI: Association of Destination Management Executives International

ADMEI is the ONLY place where you will find a voice for the DMC industry, and only the DMC industry. As the pre-eminent global organization for qualified Destination Management Companies (DMCs), we are committed to providing educational and networking opportunities for all members.

Benefits & Pricing

AMPS: The Association of Meeting Professionals

The Association of Meeting Professionals (AMPs) is a nonprofit association that represents and fosters the educational and professional needs of people working in meeting management industry.
For Northern Va. and Washington, D.C. area meeting planners and the industry that serves them, an AMPs membership is a ‘must do.’

Benefits & Pricing

ASAE: American Society of Association Executives

ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Our members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world.

Benefits & Pricing

ASTA: American Society of Travel Agents

ASTA is the leading global advocate for travel agents, the travel industry and the traveling public. Our members include travel agents and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. We are the leading advocate for travel agents, the travel industry and the traveling public.

Benefits & Pricing

CIC: Convention Industry Council

The Convention Industry Council (CIC) is a federation representing diverse voices in the meetings, conventions, exhibitions and events industry. With more than 30 international trade and professional societies, CIC serves as a nucleus and a trusted authority with a global reach that advocates for the importance of the industry through a unified voice, making the profession stronger and reinforcing its importance and relevance.

Benefits & Pricing

CLIA: Cruise Lines International Association

Cruise Lines International Association is the world’s largest cruise industry trade association with representation in North and South America, Europe, Asia and Australasia. CLIA represents the interest of cruise lines, travel agents, port authorities and destinations, and various industry partners before regulatory and legislative policy makers. CLIA is also engaged in travel agent training, research and marketing communications to promote the value and desirability of cruise holiday vacations with thousands of travel agency and travel agent members.

Benefits & Pricing

CSPI: Convention Sales Professionals International

Convention Sales Professional International (CSPI)’s mission is to enhance the collaboration and partnership between destination marketing organizations (DMOs) and convention center sales professionals by delivering education, developing best practices and tracking industry trends worldwide.

Benefits & Pricing

DMAI: Destination Marketing Association International

As the global trade association for official destination marketing organizations (DMOs), Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide.

Benefits & Pricing

GBTA: Global Business Travel Association

The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings organization. Collectively, GBTA’s 5,000-plus members manage over $340 billion of global business travel and meetings expenditures annually. GBTA provides its network of 17,000 business and government travel and meetings managers, as well as travel service providers, with networking events, news, education & professional development, research, and advocacy.

Benefits & Pricing

HSMAI: Hospitality Sales and Marketing Association International

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding.

Benefits & Pricing

IAEE: International Association of Exhibitions and Events

Organized in 1928 as the National Association of Exposition Managers to represent the interests of trade show and exposition managers, the International Association of Exhibitions and Events (IAEE) promotes the unique value of exhibitions and other events that bring buyers and sellers together. Today, IAEE is the leading association for the global exhibition industry.

Benefits & Pricing

ICCA: International Congress and Convention Association

ICCA represents the main specialists in organising, transporting and accommodating international meetings and events, and comprises almost 1,000 member companies and organisations in over 90 countries worldwide.
ICCA specialises in the international association meetings sector, offering unrivalled data, communication channels, and business development opportunities.

Benefits & Pricing

IMA: Incentive Marketing Association

The Incentive Marketing Association (IMA) is comprised of companies who are leaders in the $76.9 billion incentive industry. IMA is the umbrella organization for suppliers in the incentive marketplace. Founded in 1998, IMA’s membership consists of nearly 800 individuals and groups engaged in providing goods and services for incentive buyers and suppliers.

Benefits & Pricing

MMB: Meetings Mean Business

The Meetings Mean Business Coalition (MMBC) was created in 2009 by the U.S. Travel Association to showcase the incredible value that business meetings, travel and events bring to the U.S. economy. Its members span all facets of the face-to-face industry, which have come together behind a common goal: providing the resources, tools and information to show the real impact the industry has on businesses, economies and communities.

About MMB

MPI: Meeting Professionals International
Meeting Professionals International (MPI) is the largest and most vibrant global meeting and event industry association. Founded in 1972, the organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI membership is comprised of approximately 18,500 members belonging to more than 80 chapters and clubs in 22 countries.

Benefits & Pricing

PCMA: Professional Convention Management Association

PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization’s face-to-face and online connections.

Benefits & Pricing

SGMP: Society of Government Meeting Professionals

SGMP is the only national organization in the U.S. dedicated exclusively to government meetings. Since our founding in 1981, we have grown to 2,500 members and nearly 30 chapters.

Benefits & Pricing

SITE: Society for Incentive Travel Excellence

SITE is a global community of high-character people connecting its members around the world to a group of peers who share their skill and passion. As the only global authority on incentive travel and motivational experiences, SITE also connects our members to business leaders who seek improved performance through these powerful tools.

Benefits & Pricing

SPIN: The Senior Planners Industry Network

SPiN is the industry’s only supplier-free association strictly serving senior-level meeting and event planners. We influence the future of our industry through extreme innovation, unparalleled education, and a true sense of community and collaboration among peers.

Benefits & Pricing

Bahamas Meeting and Incentive Planners Destination Program Review

The Bahamas

With another arctic blast on its way all I want to do now is go back to the Bahamas.

August 14-18, 2014 I attended the Meeting and Incentive Planners Destination Program hosted by Nassau Paradise Island Promotional Board at the Sandals Royal Bahamian Spa Resort and Offshore Island. This was my forth trip to the island but by far the best experience of all of my trips. The program was educational, entertaining and relaxing.

The Bahamas is a very short flight from the Washington/Baltimore area. Our arrival at the recently renovated airport was a breeze. Departing we were able to go through U.S. customs at the airport in the Bahamas. The process was flawless and it was great not having to experience long lines when arriving back in the States.

We arrived a day early and stayed at Breezes. Billed as the super inclusive playful side of the paradise Breezes hosts a young and vibrant atmosphere blended with island hospitality. There are five meeting rooms which includes a very nice space overlooking the water with the capacity to hold 150 reception style.

Our arrival at Sandals was ultra-sheik with cool towels, a private check-in in their piano bar which was stocked with cocktails and appetizers. Sandals isn’t just for couples. It truly is a great place to host meetings. The staff is attentive and there are so many functional indoor and outdoor spaces for receptions and events.

For the welcome reception and dinner we took a lovely boat ride to the private island as the sun was going down. I’ve never really heard good things about food at an all-inclusive but I have to say the dinner was outstanding! Sandals Royal Bahamian Private Island certainly is a stunning asset of the resort.

The next morning we attended a breakfast presentation about the history and culture of the Bahamas. I have to say this was one of my favorite moments of the program. Learning about the local customs and culture was entertaining and delightful.
We toured a variety of properties all offering completely different atmospheres to include the following:

Comfort Suites Paradise Island: Great for families wanting to budget their stay with nice accommodations while being able to enjoy the amenities of Atlantis.

One & Only Ocean Club: Simply amazing property. This place was made for celebrities. From the mosaic baths to the gardens and the extravagant villas it’s a secluded oasis on the edge of Atlantis.

Atlantis comes equipped with space, entertainment and fun-filled memories. It’s perfect for incentive family groups. The Cove is luxurious, lively but certainly for adults.

British Colonial Hilton is a piece of traditional Bahamas offering unique outdoor space with colonial elegance.

Meliá is situated in the middle of it all with flexible indoor/outdoor space and the Meliá touch.

Baha Mar: Once completed watch out for this mega-luxurious jewel of the Bahamas. Everything is top-notch and there are no details left out.

Overall the networking opportunities and meeting other industry professionals was invaluable. I highly recommend experiencing all the Bahamas has to offer. With the addition of Baha Mar the Bahamas will be the premier meeting and incentive destination of the Caribbean.

MICE for Suppliers: Reviews on MICE.com

Gathering customer insight does not require huge amounts of financial and human resources. Surveys can be valuable but only provide a controlled short-sighted perspective on customer satisfaction.

The best way to increase profitability, improve services and save on marketing costs is through customer reviews. Reviews are simply the most efficient, effective and most intuitive way to collect and measure customer feedback which provides real-time feedback on how you’re performing and the opportunity to improve products and services.

On MICE.com users may submit reviews on supplier products and services rating different aspects of service provided by the supplier. Any user can view reviews submitted by another user.

Keep in mind that MICE.com users are industry professionals looking to establish themselves as experts as well as provide helpful knowledge to the community. To keep the review process balanced the reviewer’s image, name and link back to their MICE.com profile will be listed with the review.

When a customer writes a review they serve as a reference. Customer reviews should be seen as an operating management tool for what you’re doing right and what can be improved. A customer’s willingness to recommend your products and services to others is a direct result from how well they were treated. Customer service ranks as the number one reason why a customer would recommend or not recommend a company.

“True loyalty clearly affects profitability.” Frederick F. Reichheld a Boston-based director emeritus at Bain & Company, and the author of Loyalty Rules! (Harvard Business School Press, 2001). By inviting your existing customers to follow your listing and write reviews on MICE you’re allowing loyal customers to advocate for your brand. Loyal customers will take the time to write up a review and share your listing with their business contacts. Your loyal base has already made the investment in your products and services and this is the best way to tell your brands story ultimately bringing in new customers at no charge to your business.

You’ll especially want to be sure to invite buyers that have stuck with you because you’ve treated them well and have provided great value even when slightly higher than your competitors. While regular customers may not tend to be always profitable loyalty to you reduces your acquisition expenses.

A good way to measure your customer’s loyalty is to over time match reviews to their actual behavior through repeat purchases and referral patterns. As their budgets grow truly loyal customers will buy more over time.

Customers want to be heard and can do so by providing detailed feedback and open-ended comments explaining why they gave their rating. Why would you want this information public you ask? This is treasure trove for your company and how you can convert a passively satisfied customer into a promoter simply through your response.

Companies should be timely to feedback following up with an immediate response. Reviews can provide insight to a problem such a service quality from the customer’s perspective. You can utilize this feedback to identify the root cause of a problem and get it resolved.

Start by responding to all reviews. Show compassion and that you understand the customer’s point of view. Uncover any unaddressed issues then work through each issue until you’ve been able to resolve their concerns.

Then take this useful information and funnel the issues directly to front-line employees and managers implementing any necessary changes. Share your net-promoter number throughout your organization.

Taking all of these steps will increase the number of your promoters and turn passively satisfied customers into advocates, which is the only path to profitable growth.

Suppliers will be provided the ability to respond and are encouraged to comment on user reviews. In the event a supplier deems a review inaccurate, MICE.com will require follow up from the user. If a user abuses the reviewing process, they will lose the privilege to post reviews. Additionally, our review policy states that there will be no anonymous reviews and suppliers are forbidden from posting self-reviews.

Suppliers aiming to achieve first-class service and boost group business that is sustainable and profitable while gaining loyalty among new and existing customer’s begins with creating your company listing and inviting your loyal base to review your products and services on MICE.com.

When your loyal customers write reviews they will indicate that they have received good value and recommend your products and services. Simply put, suppliers with the highest net-promoter scores will attract the most new buyers. Be a leader in the industry by intensely building your customer relationships through MICE.com.

Information and source provided by Frederick F. Reichheld, Harvard Business Review

MICE the perfect mashup for Hotel Meetings, Incentives, Conferences and Exhibitions

Here is a write up on MICE by blogger Are Morch


MICE is the perfect mashup between online and offline events. This is the glue that will connect the Hospitality Industry with business professionals.

The MICE network is build up three key pillars:

1. Get Connected
The key is here to introduce your Hospitality Brand to key business influencers and thought leaders. MICE allows you to cut out the middleman. And focus on the reference points that will add value to everyone involved in the process. This is the perfect tool for meeting and travel professional.

MICE Screen Shot

2. List Your Company
Put your Hospitality brand in front of movers and shakers on MICE. The principles here follow standard Social Media Strategies.

a. Establish a Company Presence with a strong profile that represent your brand values
b. Build a Following
c. Engage Followers
d. Join relevant Groups
e. Convert your Online Community into Offline Events participants

Get Listed

3. Be a Thought Leader

Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. They create a dedicated group of friends, fans and followers to help them replicate and scale those ideas into sustainable change not just in one company but in an industry, niche or across an entire ecosystem.

MICE allows you to set yourself and your Hotel apart from the crowd. Share your information with other MICE professionals. Write supplier reviews. Share industry news, and establish yourself as an Industry Expert.
Make sure you check out, and join MICE for Free Today!

Are you a thought leader?

A thought leader is someone generally viewed as the most respected person in a particular field or on a specific topic. These people are typically the go to person or firm for advice or assistance. They are often rewarded with speaking invitations, new business opportunities and most importantly, greater exposure for themselves and their businesses.

Everyone is a thought leader. To become one, you must start be getting up on your soap box and screaming out about the topics you are most passionate about. Make a list of the product, processes and people that help you succeed.

In the travel and meeting world a thought leader is someone who has a thorough knowledge on product, process and people. Many people throw up a blog on their website. This is a good start; however with virtually millions of blogs in existence, it is hard if not impossible to get noticed. The most successful leaders connect with other influencers that can effectively help spread their message.

Mice.com provides you the opportunity become a thought leader in the meetings, incentives, conferences, and expositions marketplace. Your reviews will immediately be seen by all of your connections and the followers of the supplier you reviewed. In the future, people researching venues and services will see and read your reviews. As they like your reviews, their connections will be exposed as well. The more you are seen and read the more you will be viewed as a “Thought Leader”.

Share your experiences. Did you put on a great event at a resort? Share it. Others will read it and come to you for advice. Let people know what works and what doesn’t work at a particular hotel, what DMC do you work with and why? Did the Convention and Visitors Bureau help make your conference or exhibition a big success?

Start with a review. Focus on the topics you know best. Provide content that others will find helpful when planning their next meeting or event. It is always easier to write a review when your experience was over the top positive. Writing a review when your experience was negative is a little more difficult. Focus on being objective and professional. Outline what your clients expectations were and how they were met. Allow others to form their own opinions on the product.

Share information, photos, web and video links, thoughts and ideas, interests and activities, or advice and needs on your activity feed. Create or join a Group and start a discussion on an industry trend or topic. Contribute your expertise on business challenges and support your peers needing assistance with and planning MICE meetings and travel. Provide feedback on emerging meeting technologies, business challenges, destinations, services and more.

Share and collaborate with like-minded professionals with interests similar to yours. This is the best way to forge relationships and be noticed by contacts seeking business. Give knowledge that will show others you are a resourceful and helpful professional. The more you ask, answer, interact, and review suppliers the higher your credibility factor increases.

Featured Thought Leaders

MICE will be forming and featuring a select group of Thought Leaders. Featured Thought Leaders will have been recognized by their contributions to the industry and are best at what they do.

Gain insights from the MICE industry’s top Thought Leaders. Featured Thought Leaders will share their knowledge, and discuss the newest trends and topics. To follow Thought Leaders go to the Chatter page and click the + icon on the upper right corner. Their updates will appear in your feed.

Featured Thought Leader status can also be achieved as outlined below.

Achieve Thought Leader status.

Planner levels of Thought Leadership

  1. Certified MICER: Must write 5 supplier reviews
  2. Thought Leader:  Must be connected to 300+ MICERS, have written 10 reviews in addition to sharing, commenting and chattering on a weekly basis.
  3. Featured Thought Leader:  You’re a MICE superstar! Must be connected to 500+ MICERS, manage a discussion group and lead a MICE chapter in your local area in addition to consistently sharing, commenting, writing reviews, chattering and mentoring MICERS.

Suppliers with a robust knowledge base can become opinion leaders. You must upgrade your listing to raise awareness of your company.

Supplier levels of Thought Leadership

  1. Become MICER Certified: Must receive 5 MICER reviews
  2. Thought Leader:  Must be connected to 300+ MICERS, responding to reviews in addition to sharing, commenting and chattering on a weekly basis.
  3. Featured Thought Leader:  You’re a MICE superstar! Must be connected to 500+ MICERS, manage a discussion group and lead a MICE chapter in your local area in addition to consistently sharing, commenting, chattering and mentoring MICERS.


Are you using your net promoters?

The net promoter score has become the gold standard for measuring customer satisfaction. Promoters are loyal enthusiastic customers who will keep buying and refer others, fueling growth. We typically keep these customers a secret out of fear that our competition may find out who they are and attempt to steal them away. In actuality, these customers are our ticket to growth.

10 years ago we lost an employee who left for promises of rosier pastures with the competition. Indifferent to their non-compete agreement, their first step was to start contacting our strongest accounts. What we quickly learned, was these accounts were our biggest fans, our biggest promoters. We learned that our customer service was the representation of our company as a whole and not any one individual. The few accounts that did leave, returned a year later more loyal than ever.

What does this mean for you? Your clients are your biggest promoters and you should not be afraid to expose them to the market and potentially your competition. Chances are your competition already knows who they are.

Encourage your customers to provide reviews and testimonials for your product or service. Their colleagues will listen to them, they will bolster their credibility as a thought leader and in the end; you will both gain great exposure and increase your sales.

Mice.com provides the perfect platform for you to increase exposure for your product and the services you provide to the meetings, incentives, conferences, and expositions markets. Start by inviting your clients to follow you on Mice.com.

Once they do, thank them and encourage them to write a review. With each review, potential buyers will get a clear picture of the services you provide. You will gain exposure to the reviewer’s colleagues on Mice.com as well. Followers will stay updated any news you relate to the market. Every time someone likes your content or reviews, you will be exposed to a whole new set of connections.

Official MICE.com Blog