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Asian MICE & Travel Industry To Thrive In 2016

The burgeoning MICE industry (Meetings, Incentives, Conference, Exhibitions) has been growing steadily over the past few couple of years. Despite the fact that Europe and the United States are still the major MICE markets worldwide, the Asia Pacific markets have seen rapid growth. According to the ICCA statistics report in 2014, there were over 2,400 meetings held in Asia Pacific & Middle East, which occupied 20% of worldwide meetings.

Holding more than 140 meetings in 2014, Singapore ranked the top in terms of the number of meetings per city and is regarded as the biggest MICE market in Southeast Asia. It will continue to increase the level of resources for the industry in order to grow its MICE industry in 2016.

The Singapore Exhibition & Convention Bureau recently announced “MICE 2020””, a blueprint for the country’s MICE industry evolution. The major themes of the project include: transforming Singapore into a “connected city””, defining an authentic, local and experience-driven meetings approach and establishing the country as the definitive MICE headquarters of Asia.

Other Southeast Asian countries are vying to knock Singapore off the top spot with their own similar efforts. Thailand MICE industry recorded over 580,000 travellers and generated around $14 million in the first three quarters of fiscal year of 2015. Bangkok’s IMPACT exhibition centre has revealed a mega project aimed at MICE professionals. $3.5 million baht is to be spent to enhance their facilities including adding a theme park along the shore of the lake

Following the growth of the Asian MICE industry and the success of the MICE Asia Pacific Exhibition 2015, Oliver Kinross is proud to present MICE Asia Pacific Exhibition 2016 –on 21 & 22 September 2016, Suntec Singapore Convention & Exhibition Centre. Asia Pacifc MICE Awards 2016 Ceremony and networking evening will also take place after day one of the exhibition and will feature live entertainment acts, cocktail party and networking. Only 4 weeks left until nomination for the Awards close. To nominate your own company, client or partners for the show please contact laura@miceasiaexhibition.com and complete an application form before 17th June.

Thousands of event organisers and travel professionals will be present to see over 30 presentations at the complimentary conferences and workshops. Register online at http://www.miceasiaexhibition.com/

To register for a free pass or to request further information, please contact Katherine Chan at marketing@miceasiaexhibition.com