Tag Archives: Meeting Planners

Education in the MICE Industry

The MICE industry also referred to as the Meetings Industry is a mighty and vital business sector which produces millions of jobs, generates billions in revenue and contributes to economic growth. The Meetings Mean Business Coalition stated that “According to a recent study by PwC, the meetings industry contributed more than $280 billion to the national economy and put another $88 billion back into the economy through federal, state and local taxes in 2012.”

Education, continuing training and networking is key to professional growth within the MICE industry. Dr. Erinn Tucker, Assistant Professor in the School of Tourism and Hospitality Management (STHM) at Temple University teaches a newly designed MICE course and has taught various MICE related courses in hospitality programs in the US and internationally including protocol, risk management and meeting planning. STHM has the award winning Event Leadership Executive Certificate program designed for working professionals to gain continuing education.

Dr. Tucker worked in the industry for 10 years before transitioning into academia. Her best advice for those beginning and continuing their journey in the MICE industry is to treat the industry as the business it is. The ability to use events to achieve the business objectives is crucial to being successful in this industry.

Generally people think of meetings as less exciting and not fulfilling in the realm of creative. By the contrary, the meeting professional must produce any and all events for the organization so they have to know everything about the corporation, association or agency, in addition to the audience.

There was a time where event pros were viewed as support staff, now they are a part of the strategic planning and delivery of the organizations objectives. They have to work with executives, public relations, legal, and have a clear measurement of ROI. Therefore, the event pro’s oral, written and appearance must communicate professionalism.

In this post we cover three ways to receive and further education, training, and knowledge in the MICE industry. First up are Programs and Coursework in the MICE industry. Second is MICE continuing education and last is training and education at industry events.

Programs and Coursework in the MICE Industry

For those starting to pursue education in MICE industry here are some links which indicate the best programs in the United States.

The 20 Best Hospitality Programs in the United States

The 20 Best Tourism Degree Programs

Hospitality & Tourism Degrees and 25 Notable Online Programs

American Hospitality Academy Online Certificate Programs

MICE Continuing Education: Accreditation and Certifications

The MICE industry has established numerous certifications and designations to assist MICE professionals in successfully acquiring skills and knowledge to effectively perform in their chosen field.

Below are some of the main hospitality, meetings and event industry designations:

Full list of Meetings/Events Industry Accreditation

The following is guide was developed for association and meeting professionals seeking a resource that can direct them to the right certification or certificate program based on years of experience, core skill set and career progression.

Guide to Association and Meeting Industry Certifications

Additional Resources

MPI Academy

MPI Academy logo

Expand Your Knowledge and Enhance Your Career

With hundreds of hours free to MPI members, this is your one-stop shop for meeting and event industry skill training, CE credits and certificate courses. Featuring live and on-demand instructor-led courses and webinars, it’s the perfect resource for the job you have-or the job you want.

On-Demand Education. Earn Professional Certificates Online · Gain Clock Hours · Purchase Virtual Event Passes · CMP Library · Instructor-led Trainings.

MICE Knowledge

Rob Davidson’s MICE Knowledge provides research and consultancy services for the Meetings, Incentive Travel, Conferences and Events industries.

MICE Education at Trade Shows and Events

The industry hosts a variety of trade shows and events. Here are 8 can’t miss opportunities for education. You can follow these events on www.mice.com.

1. ASAE Annual Meeting & Exposition

Innovative learning formats and engaging spaces that foster knowledge exchanges allow you to align your own education to your personal learning level, need, and interests. As you design your own education experience with your professional objectives in mind, you will be able challenge yourself to explore new formats and find fun in your learning.

2. DMAI Annual Convention

As the premier event for destination marketing and management professionals, DMAI’s 2017 Annual Convention provides a unique opportunity for professionals to connect with and learn from peers and thought leaders from inside and outside the industry.

Montreal is the host city for the 2017 Annual Convention.  All programming for the convention will be held at Palais Des Congress de Montreal, located at the north end of Old Montreal in Montreal’s borough of Ville-Marie.  In 2017, DMAI will continue the promise to educate, inspire and create while in Montreal, Canada, as they celebrate their 375th anniversary of this historic city.

DMAI’s Annual Convention provides:
An exclusive opportunity to connect peers and thought leaders from inside and outside the industry.
An integrated approach to learning regardless of your budget size or discipline focus.
Recognition for our leaders and their accomplishments on behalf of the industry.
Relationship-based exchanges among industry providers and DMOs.
Diversity of thought by assembling the best minds in local insight and global expertise.

3. Meet Exchange

MEET National is a dynamic conference and trade show offering a fresh, invigorating vision for meeting and event planners eager to meet with new suppliers and increase their certification. It is the preeminent event for government, association, corporate and independent planners, and offers the most robust two days of education, networking and opportunity!  This newly revamped event is the only DC event offering one-to-one pre-scheduled appointments, impromptu meetings on the open show floor, and a comprehensive conference programmed in partnership with MPI, SGMP, CIC, IAEE, and DMAI.  Attendees click here to learn more.

Plus exhibitors may attend any conference sessions at no additional charge for added value learning and networking opportunities! Exhibitors click here to learn more or download a prospectus here.


Keen insights, intelligent solutions and clever initiatives—IMEX America education is all this and much more. The pace is fast and the options are plentiful, yet it’s easy to zoom in on the education you need and the topics you find compelling. This is your opportunity to gain from the best minds in the business, advance your knowledge and profit from up-to-the-minute trends and technologies from experts who have sharp instincts about what’s coming in the future.

In October you can learn from industry innovators and spark your imagination. Choose from hundreds of lively learning sessions and seminars throughout the trade show, all at no cost to you.

This is a show jam-packed with groundbreaking education opportunities. Most events are free and you do not need to preregister—simply show up on time on the day.

5. IBTM Events

ibtm events are trusted by buyers and suppliers to deliver the highest quality knowledge. Whether you are attending our global event, ibtm world, or one of our regional events, enjoy the original and inspirational ibtm knowledge sessions that will connect you with industry experts to help you grow in your profession and build your business.


Stop planning meetings. Start designing experiences.

The very core of what you do is changing, and the change is clear: people don’t want to attend meetings or events. They want to have experiences. MPI’s #WEC17 in Las Vegas will offer diverse and dynamic education that will show you how to design unique, unforgettable experiences that capture the imaginations of diverse audiences and rally them to connect, learn and interact.

Join more than 2,000 global event professionals and learn what’s trending, what’s changing and what you need to do to keep up with both.

7. PCMA Convening Leaders

The definitive annual event for the business events industry.

Get the insight you need to develop winning business strategies and benefit from unique learning experiences – filled with inspirational presentations, real-world case studies, peer exchange and access to leading solution providers. Understand how audience behaviors are evolving and where design and collaboration intersect. Be ready for the next big adult learning shift and today’s fast-moving participant expectations. Learn how you can pivot now to maximize your opportunities.

8. SITE + MPI Global Forum

What happens when SITE Global Conference and MPI join forces to energize the industry in Rome, Italy?

Powerful collaboration.

SITE is excited to partner with Meeting Professionals International (MPI) to bring you SITE + MPI Global Forum. This event will gather the best and the brightest across the meetings and incentive travel industries to power expanded connections, education and destination exploration.

SITE + MPI Global Forum will offer joint sessions and events to increase networking and ROI for attendees. Additionally, there will be an incentive travel education track and a meetings management education track with robust content for each industry.

MICE.com for Planners

About MICE.com

Connect to people, brands, ideas and reviews. 

MICE.com is an industry specific worldwide network for planners, suppliers and MICE professionals from all sectors of the Meetings Industry. By providing all social media methods of communication our exclusive users exchange knowledge, ideas, experiences and best practices.

Instantly receive updates from connections, brands, events and publications you follow. MICE.com organizes all of this great information and methods of communication — on one website.

Similar to what happens at a trade show users stay in touch with contacts, make new connections, strengthen existing relationships, find and share supplier reviews, engage in worldwide discussion & networking groups, and shortly send RFPs. This cycles year round 24/7.

MICE.com for Planners

Searching for and choosing the right suppliers and service providers is one of the most time consuming and stressful aspects for a planner when organizing a MICE event. Take away the anxiety of planning meetings and events whether you’re a newcomer or a seasoned professional.

Did you ever want advice before going to contract with a property from someone who has worked with them? Have you ever needed to set up an event in a city you know nothing about? Mice.com is a community for the meetings, incentives, conferences, and exhibitions market to share ideas, check references, review suppliers or keep in touch with an old colleague.

The Top 10 Reasons for Planners to Join MICE.com

  1. Connect with supplier contacts and other planners online and network with MICERS offline through MICE industry events and local networking groups and events.
  2. Post updates and articles out to your connections and the entire MICE Network.
  3. Search for and do business with MICE suppliers.
  4. Follow updates from all sectors of the Meetings Industry to include connections, suppliers, associations, events and publications.
  5. Make better, faster and more informed decisions in the buying process.
  6. Write reviews or read reviews by planners for planners.
  7. Share and exchange experiences and best practices in worldwide discussion groups.
  8. Access knowledge, education resources, content and industry news
  9. Promote your meeting planner image and become a Thought Leader.
  10. Be a voice and an advocate for the Meetings Industry.

If you’re an Association employee in the Meetings Industry such as MPI, PCMA, SITE, SPIN etc. the Association user type is for you. However, Association planners should sign up as a planner.

Organizers for trade shows or events devoted to MICE industry such as IMEX, IBTM, ITB, Expo Expo etc. the Trade Show / Event user type is for you. Non-MICE related planners should sign up as planners. 


MICE.com by Creating your Public Profile

· Showcase achievements and affiliations

· Be a Featured MICER and get recognized

· Share your goals for what you would like to achieve on MICE

Tell others to find you MICE.com

Connect and Network

with MICERS from all around the world

· Invite your contacts to become connections and keep up-to-date

· Connect online and network offline through networking groups and events and industry events listed in our community

 You will see what your colleagues are sharing when you add them

· Meet new industry professionals and connect with helpful MICERs worldwide

· Build and strengthen relationships with suppliers

· Get introduced to industry experts through people you know

Meet MICERS Offline

by forming your own or joining a local MICE Chapter

· Find MICE groups and events in your local community

· Form MICE to Meet You chapter and organize events in your local area

· Attend MICE trade shows and events



for MICE suppliers in our global directory

· Search our directory of supplier listings, find facility guides, message suppliers to request information and soon submit RFPs

Explore detailed supplier listings with the most up-to-date and accurate supplier contact information

· Research a location and supplier you hadn’t considered

· Gather information on venues, destinations and MICE service providers

· Initiate Requests for Information from suppliers

· If you don’t see your favorite supplier write us at info@mice.com and we will add them to our database


companies, events and news you love

· Follow companies, destinations, events, associations and media to receive the latest updates on products and services, news and information, special promotions and availability in your feed as it is posted

· Roll up notifications in your feed from all sectors of the Meetings Industry and including connections then unsubscribe from hundreds of outside marketing emails

· Follow what’s trending on MICE and in the MICE industry with MICE Chatter

· Track and join MICE trade shows and events and connect with other attendees



from other MICERS and stay current on industry news and trends

· Learn from a mentor and get support from seasoned peers

· Obtain new knowledge and ideas

· Find MICE content from all sources of the Meetings Industry

· Gain knowledge about organizing groups in unfamiliar territory by learning from the experience of other MICE planners

· Stay current on and discuss industry news, new event technology and emerging trends

· Receive the weekly updates about the MICE Network:  MICE News You Can Use

· Discover professional development educational opportunities from all sectors of the Meetings Industry each month on our Blog to include webinars, courses, training sessions and events


and become a Thought Leader

· Market your meeting planner brand and build your meeting image though your profile, chatter articles and actively engaging on MICE.com. Share your knowledge with other MICERS and you’ll soon be viewed as a MICE Industry Thought Leader

· Write up a review on a supplier and share your experiences with other MICE planners

· Publish a Chatter article relevant to the MICE industry with great content that your network will share

· Upload photos of your events or travels

· Be engaging and communicate regularly by posting an update on your feed 


with MICE professionals worldwide

· Form or join networking and discussion groups and collaborate with other MICERS worldwide

· Seek advice, collaborate and exchange knowledge with other planners by posting updates on your feed and participating in groups, find or write helpful supplier reviews and soon share private notes on suppliers among other planners


and become a MICER that influences the future of the Meetings Industry

· Shape the future landscape of the Meetings Industry

Participate on MICE.com to be part of the collective voice in influencing the future of the Meetings Industry and improving the way things are done

· MICE Means Business

Be an advocate for the Meetings Industry by following the Meetings Means Business Coalition and joining the Global Meetings Industry Day listing on MICE.com



Join or login now to see what’s new on Mice.com. Have something to share? Post to your feed!

This is your community and we are always open to suggestions. We want to make MICE.com an every day tool you can’t live without. If you have any ideas or wish to share your feedback please contact Michael at michael@mice.com.

Introduction to MICE

Everything You Need to Know About MICE

MICE 101

What is the definition of MICE?

MICE” also known as the Meetings Industry stands for: Meetings, Incentives, Conferences and Exhibitions. Sometimes the “C” and “E” can refer to Conventions and Events.

IAPCO (the International Association of Professional Congress Organizers) publishes a book called “Meetings Industry Terminology” which functions as a dictionary for the meetings industry. These are the definitions as put out by IAPCO:

Meeting – general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Frequency: can be on an ad hoc basis or according to a set pattern, as for instance annual general meetings, committee meetings, etc.

Incentive – meeting event as part of a programme which is offered to its participants to reward a previous performance.

Conference – participatory meeting designed for discussion, fact-finding, problem solving and consultation. As compared with a congress, a conference is normally smaller in scale and more select in character – features which tend to facilitate the exchange of information. The term “conference” carries no special connotation as to frequency. Though not inherently limited in time, conferences are usually of limited duration with specific objectives.

Exhibition – Events at which products and services are displayed.

Source: http://mice-contact.com/definition-of-mice.html

Why did we go with MICE as opposed to the Meetings Industry?
This article is a little racy but gives a good explanation as to why MICE has been resurrected.

MICE Industry Resources

Cornell University has put together a list of key resources for the MICE industry.

Meetings, Incentives, Conventions, Events (MICE) Industry Guide

As a large and diverse industry sector with only limited formal structure the Meetings Industry has not had a single unifying statement to define its parameters, set out its operating principles and advance a value proposition. The result has been an ongoing challenge around articulating what the industry does, believes and offers as benefits to the global community.

The following statement was developed to address this need and create a working high-level definition as a point of reference for both members of the industry and those with whom we interact. It has been created in consultation with and the benefit of input from all Council members, and while it may be expected to evolve over time, it represents a working definition on which members of the industry have reached agreement.

The Meetings Industry: Statement of Principles and Value Proposition

This report published by the World Tourism Organization (UNWTO) explores the scope, impact, as well as the opportunities for economic growth and development of the meetings industry.

Global Report on the Meetings Industry

Meetings Outlook is future-focused data that will help you identify new trends and innovations on the horizon—allowing you to budget and plan accordingly and ensuring you have a strong foundation for building sound strategies that keep your business on the path to success. Meetings Outlook is developed by MPI in partnership with VISIT DENVER and supported in partnership with IMEX Group.

Meetings Outlook

So that brings us to What is MICE.com?


MICE.com is an online community for MICE meeting and travel professionals.

To learn more click Why MICE.

Who is on MICE.com?

This is your community and we are always open to suggestions. If you have any ideas or wish to share your feedback please contact Michael at michael@mice.com.

Join now www.mice.com.